The Impact of Graphic Design on New Media - Dissertation Example

Ever since the birth of the printing press, mass media has been involved in the art of persuasion. Graphic design has played a large part in this. Media has evolved, in the past 30 years, into “new media” which is marked by the ability of the consumers of new media to be involved with one another, regardless of space and time. The Internet, of course, has played a large part in this.

Especially important is the effect upon young people, because they are intimately connected. Young people have virtually always had new media in their lives, and, indeed, they tend to use new media to a profound level. New media is ubiquitous in their lives. To this end, the study focuses upon individuals who are purveyors of new media, yet, by and large, are not experts on graphic arts. They simply “like what they like.” Graphic arts might be a turnoff if not done correctly. Alternatively, it might be a draw for others, if it is done right. What the study has found is that, with regards to websites, graphic arts are important, but the content is more important. With advertisements, it seems to be the opposite of this.

New media uses graphic design in a variety of ways. Advertisements, online video games, and websites are all ways that graphic design and new media intersect. This study will focus on different ways that graphic design and the Internet intersect, and how graphic design is used on the Internet. This study will examine different online advertisements, websites, and online video game sites to determine how graphic design is used. This study will also examine how young people react to the graphics, and what can be done to make the graphics better.

The first chapter will give an overview of graphic arts and new media. The second chapter will go more into depth in these concepts. The third chapter will feature the results of the interviews and surveys done on the participants of this study. The fourth chapter will synthesize the findings and provide a road map for what should come next in the area of graphic design, as it relates to new media. The fifth chapter will conclude the paper.

In this chapter, a road map for the dissertation will be offered. The first part of this chapter will concentrate on the overview of graphic design and new media, providing a brief history and definition of the two concepts. The second part will give a brief overview of the literature survey. The third part will explain the research design, including the limitations of the particular design, as well as a brief overview of how the research is conducted.