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Barthes Structural Analysis of Popular Culture - Essay Example

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This paper "Barthes Structural Analysis of Popular Culture" focuses on the fact that the concept of free-floating signifiers was used by Barthes in the study of popular culture to analyze convention of popular culture. Signifiers are free-floating and can be used by anyone. …
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Barthes Structural Analysis of Popular Culture
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Download file to see previous pages Changes in the colours and meaning of traffic lights do not occur since the system is free-floating in nature. Therefore, it is applicable in any country as the same traffic lights with the same meaning. Signifiers have a deeper meaning than what they are that is why they are used to communicate different messages. The consumers are able to under the coded message in the signifiers depending on their nature. Free-floating signifiers are widely accepted and understood globally while different cultures have a different understanding of the signifiers in their surroundings. The message in one signifier in a given cultural context may not necessarily receive the same interpretation in another culture. Different cultures place values on given commodities to influence the cultural view on the commodity creating symbolism of the item.

Cultural believes is another area that Barthes focused on. The popular culture affects the behaviour of people in the context of culture. Mass belief in a given culture affects their reaction and they respond in a codified structure. Though there is no clear justification for the structure, people tend to follow a given trend in structural settings. In a wrestling match as Barthes observed, both the players and the audience are aware that is pretence. The players and the audience participate in the directly and indirectly in the match with the participants in the match pretending to be fighting while the audience cheer for their preferred fighter. The match has a number of conventions with different meanings. Wrestling being a cultural practice influences the conventions to symbolize what they mean, Barthes argues that these conventions can be substituted with anything else. The conventions are not free-floating thus they are a result of the culture of the people. The actions of the contestants in a wrestling match are what excite the audience. The audiences are more interested in what they see during the match than the outcome of the match.  ...Download file to see next pages Read More
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