Flipside Circus - Writing Portfolio And Rationale - Case Study Example

Flipside Circus Student’s Name: Institutional Affiliation: Introduction The message carried in the items will seek to raise interest in the young generation and force adventure seekers to look for the venue of the shows. The message strategy will be precise since most youths are described as impatient and easily bored with many details. The strategy will involve designing a catchy message that causes the target audience to seek more information about Flipside Circus or better attend the shows in person. After causing desire in the target audience, agents of Flipside Circus have to be ready to provide direction to the interested parties. The sole aim is to reach as many people as possible. The messages have to contain important information about Flipside focus. Flexibility, variety, and affordability are important themes that will be contained in the messages. The Flipside Circus has to be portrayed as seeking to provide entertainment for the youth and place for escape for adventure seekers (Bradley, 2004). The message will target the whole community but with a greater appeal to the young generation. The designed message has to cut across all people in the society. Families, friends, and acquaintances have to develop interest of coming to Flipside Circus for at least one show. 1. Rationale for Media Release The message strategy is to cause excitement and interest among young readers who will come across the media release. The young readers probably would not have enough money to spend and therefore, the issue of discount and affordability of the ticket to the circus has to be emphasized. Young people also have to get the message concerning variety and flexibility of the program. The media release is important because youths are anxious to learn about social events particularly during the weekends (Bradley, 2004). Youths like to associate with modernity and current trends in the world; when they hear about Flipside breaking away from tradition, they will be anxious to know exactly what will be offered in shows. A Momentous experience at Flipside Circus! Flipside Circus offers an exciting experience for fun lovers and adventure seekers. Situated on the outskirts of Brisbane town, the venue provides a perfect environment for showcasing massive talent. Young people are causing a stir in town with their tantalizing mastery of artworks. Flipside Circus which begun as a talent development academy is to today’s one of most sought after venue with glamorous performances. The weekends are something to look up to in this town following the decision to modernise the shows. There are four shows staged every Friday, Saturday, and Sunday. The event organisers are doing away with the traditional clown shoes, red nose type of circus. It world be a break-taking experience once you find time to attend the shows. The show venue is spacious, and over two hundred people can be accommodated at ago. The tickets are affordable and an early booking will guarantee you a discount. Flipside Circus is the best place to take a friend for a terrific evening out. For more details contact: Event organiser: 0345890456 2. Brochure rationale A brochure is very effective since it contains more information and it can be given out for someone to read at their own convenience. Many brochures can be prepared and given to the people who have attended the event to take home. By chance someone who has not been at Flipside Circus will be interested to know more. Brochures provide contact information and one is able to pay in advance in order to take advantage of the discount. Brochures are portable and therefore someone who is in a hurry can be given to go and read later (Bradley, 2004). Use of pictures will be appealing to the target audience. The youth want something which looks exciting and attractive at the same time. The brochure has been used to create interest and pass information to the target audience. Once someone sets his eyes on the brochure, he may want to find out more by himself. Flipside Circus Flipside Circus offers the best place for relaxation after a week long busy schedule. Situated in an easily accessible and serene environment, Flipside Circus has ignited a glow among the youths in Brisbane town. Come for a life time experience at circus Flipside is charaterised by: Ample parking Variety of refreshments at affordable prices Upgraded shows Affordable tickets Friendly event organisers For advance tickets call: 0345890456 20% discount will be offered for advance tickets 3. Rationale for a newsletter A newsletter is important since it emphasizes the message that is found in other types of media communication. The newsletter is detailed and will remind the fun lovers from time to time about the existence of Flipside Circus. The newsletter is important for informing or passing on information without appearing to be some kind of advertisement. The youth can come across the message when they are looking at periodicals or are seeking information about social events. The newsletter is precise, but detailed. It talks more about the organization (Berger, 2010). 4. Blog Rationale The modern world has seen a massive increase in the use of sophisticated technology. The internet has become an important part of human life. Mobile phones are used for surfing and accessing important information on the internet. Many companies are engaging in online marketing. Youth mostly spend their time accessing the internet. Blogs will be important for Flipside Circus since they can be easily accessed by the young generation (Berger, 2010). Blogs convey important message about events and provide quick links for someone who is seeking further clarification. Blogs will be appropriate for targeting the young generation who access the internet with ease and anywhere. The target audience will have time to study the message, follow the provided links, and decide whether to visit the place or not. Since the message is provided in an attractive manner, someone will always be itching to found out for himself. Flipside Circus Blog Flipside Circus BLOG Introduction to unique and breath-taking experience for youths and families as a whole; Flipside Circus is a place to be when one is looking for an exciting opportunity in town. Located in the outskirts of town, Flipside Circus offers a pleasurable place of escape for those who want to forget the bustle and hustle of modern life for a moment. Flipside Circus offers a perfect environment for leisure seekers. The place is secure and exudes comforting tranquility. Couples will find Flipside Circus to be irresistible. The cool environment amid electrifying performances offer ample place for bonding for those seeking to bond and get closer to each other. For inquiries about programs available visit: www.circusflipside/event .com The daily shows from Friday to Sunday are carefully organized to provide the best entertainment for the audience. The whole family will find something to be happy about at Flipside Circus. The laxity of Brisbane County Council has not deterred the event organisers from making Flipside Circus a place to seek enjoyment. Through creativity and determination, Flipside Circus has attracted many people especially the young. Tickets also sold everyday and people look forward to exciting weekends. For more information about purchase of ticket visit the website www.flipsideadvancebookinglhtm.com Come all for a terrific experience in your life; your choice for entertainment will change! 5. Speech Rationale Speeches can be used by some of the members of the management team when they visit institutions. The speeches will convey a message about Flipside circus and what kinds of shows are performed there. The speech will highlight what one will be missing if he does not spare time to attend shows at Flipside Circus. Since the narrator has a live audience that is actively listening, he has an opportunity of convincing them to attend shows (Berger, 2010). The speaker can use verbal expressions and non-verbal expressions to show the glamour that is showcased at Flipside Circus. The speaker has time to engage with the audience using eye-contact and later on engage them in a question and answer session. Speech by one of the event organisers I am very excited to be here this evening. I wish to thank the management of this institution for giving me a chance to address you. Thank you for the warm welcome. I know you have a busy schedule and I will not take up much of your time. As the saying goes, “all work and no play makes Jack a dull boy”, I know every one is following what I am talking about. As I stand here before you, I am one of the event organisers at Flipside Circus. I know some of you are familiar with the name, or may be some have visited the place. At Flipside Circus we stage some of the exciting shows that would not be found anywhere in this town. We have modified our performances; breaking away from the traditional dull ways. Youths like you; will find Flipside Circus to be very entertaining. We have our website and you can check it out for further information. I want to assure everyone that your visit to Flipside Circus will be a life time experience. I do not wish to bore you with many details, but I will invite those who have questions to raise them. I will respond to them before I leave. Thank you for listening to me. References Bradley, L. (2004). Robert Penn Warren's Circus Aesthetic and the Southern Renaissance. Tennessee: University of Tennessee Press. Berger, A.A. (2010). Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches. Melbourne: SAGE. Read More

Many brochures can be prepared and given to the people who have attended the event to take home. By chance someone who has not been at Flipside Circus will be interested to know more. Brochures provide contact information and one is able to pay in advance in order to take advantage of the discount. Brochures are portable and therefore someone who is in a hurry can be given to go and read later (Bradley, 2004). Use of pictures will be appealing to the target audience. The youth want something which looks exciting and attractive at the same time.

The brochure has been used to create interest and pass information to the target audience. Once someone sets his eyes on the brochure, he may want to find out more by himself. Flipside Circus Flipside Circus offers the best place for relaxation after a week long busy schedule. Situated in an easily accessible and serene environment, Flipside Circus has ignited a glow among the youths in Brisbane town. Come for a life time experience at circus Flipside is charaterised by: Ample parking Variety of refreshments at affordable prices Upgraded shows Affordable tickets Friendly event organisers For advance tickets call: 0345890456 20% discount will be offered for advance tickets 3.

Rationale for a newsletter A newsletter is important since it emphasizes the message that is found in other types of media communication. The newsletter is detailed and will remind the fun lovers from time to time about the existence of Flipside Circus. The newsletter is important for informing or passing on information without appearing to be some kind of advertisement. The youth can come across the message when they are looking at periodicals or are seeking information about social events.

The newsletter is precise, but detailed. It talks more about the organization (Berger, 2010). 4. Blog Rationale The modern world has seen a massive increase in the use of sophisticated technology. The internet has become an important part of human life. Mobile phones are used for surfing and accessing important information on the internet. Many companies are engaging in online marketing. Youth mostly spend their time accessing the internet. Blogs will be important for Flipside Circus since they can be easily accessed by the young generation (Berger, 2010).

Blogs convey important message about events and provide quick links for someone who is seeking further clarification. Blogs will be appropriate for targeting the young generation who access the internet with ease and anywhere. The target audience will have time to study the message, follow the provided links, and decide whether to visit the place or not. Since the message is provided in an attractive manner, someone will always be itching to found out for himself. Flipside Circus Blog Flipside Circus BLOG Introduction to unique and breath-taking experience for youths and families as a whole; Flipside Circus is a place to be when one is looking for an exciting opportunity in town.

Located in the outskirts of town, Flipside Circus offers a pleasurable place of escape for those who want to forget the bustle and hustle of modern life for a moment. Flipside Circus offers a perfect environment for leisure seekers. The place is secure and exudes comforting tranquility. Couples will find Flipside Circus to be irresistible. The cool environment amid electrifying performances offer ample place for bonding for those seeking to bond and get closer to each other. For inquiries about programs available visit: www.

circusflipside/event .com The daily shows from Friday to Sunday are carefully organized to provide the best entertainment for the audience. The whole family will find something to be happy about at Flipside Circus. The laxity of Brisbane County Council has not deterred the event organisers from making Flipside Circus a place to seek enjoyment. Through creativity and determination, Flipside Circus has attracted many people especially the young. Tickets also sold everyday and people look forward to exciting weekends.

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