Marketing Plan for Nescafe Business Assignment
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(5118 words)
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In 1938 Nestle introduced Nescafe, its first non-milk product. Instant coffee was the result of seven years of research. From then on, many brands of Nescafe coffee have been introduced in the market, such as Nescafe Fine Blend (1972), Gold Blend (1984), Alta Rica, and Cap Colombia (1986). In 1996, Nescafe Kanjira was added to the range.