BCBGMAXZRIA Store - Essay Example

BCBGMAXZRIA: The store carries items that are not from the runway collection. They comprise of more affordable and simpler garments such as dresses, tops, and jackets. Essentially, the commodities pricing is moderate because they offer good material quality and fashion forward styles. Colors that stood most in the store were pastels and light colors. In comparison to the runway show, there were many dark colors and less light. In the runway, we can see many leather and Furlong coats, long vest. The clothes accessorized with bulky belts around the bodice and it is similar to the belts they have in the store. Long leather boots wear a lot in the runway show unlike the store there did not have boots. I also see similarities in the fabrics and prints displayed on the runway. They are also available in the store with different designs. However, BCBG do sell runway collection, but not in Tysons Galleria store. Runway collection is higher in prices. BCBG in Tysons Galleria targets the right audience with offering good quality and with reasonable price range from high middle and high-class people that goes from $48 to $600. Michael
Kors The store cares ready to wear clothes they do not offer collections from the runway show. I do not see any similarities in the garments they have in the fashion show and what they offer in the store. I think what they offer in the store is less what the audience who shops at Tysons Galleria expect I believe if they offered the runway collection in the store will get the audience to buy. They offer many accessories in the store but not clothes. The store was crowded with items that are similar but in different colors which do not give the customer numerous varieties in style. Burberry The overall look of the clothing in the show was the 70’s inspiration. Used countless fringes, patterned and printed fabrics more natural looks. They used sundry earthy colors flowery prints. I think it suited specific audience in America who is fashionable most probably live in Californian, and New York more likely will not be afraid to look different more than British will. The collections have similarities in them of the 70’s and the colors. I do not think the audience that shops at Tysons Galleria will like that style. Burberry store at Tysons Galleria have more basic garments than what they have in the runway; most of the items are accessed and they have what I consider a small section of clothing which were Burberry basics. The look of the store goes will with the price range they offer, it is will organized they have women’s and men’s sections that display their items very well. Ralph
Lauren The store has a luxury classical interior, with wooden walls and leather couches. The outlet has two main sections at the entrance, and one leads to the men’s section while another one leads to the women’s part. They sell high priced sportswear for upper-class older customer. They sell some active wear that is related to polo sport. Polo is a prestigious sport played on horseback, so this indicates upper-class costumers. Comparing it to Burberry runway it’s more American and comfortable with nude and black colors, Burberry has a 70’s feel, and it’s more British Anne
Fontaine The look of the store is simply chic it is small but well organized in color base. The target customers are working women between the age of 30 and above. Most of the clothes are formally perfect for work; the majority of the clothes and accessories are in black or white they have a small pastel color section that have light pink sweaters. The stores have a large section of only detachable collars. They also have bags and shoes that are perfect for a successful career woman. The price point is between $50 and 1,250. Kate
Spade It is a garden or suburb them you, with flowers and plants, are all over the store even the manikin head is decorated with artificial plant. It is bright with all the products and decor being fresh, and light colored. They have Handbags shaped as plant pot and plant watering can. The clothes are playful and bright with flower prints. The target clients comprise of women aged between 21 and 30. Preferably, the women who have just started their career after college and can afford Kate Spade prices. I do not think the clothing and accessories might be different from products sold in NYC. Porsche
Design The store has a metallic look very industrial feeling, the colors or the store dark gray and while. They sell almost everything from hookah to a kitchen knife they also sell sportswear. Porsche Design differs from other stores because it is a luxury car brands that targeting audience that love Porsche car. I do not think it is a successful mix because they are targeting one type of audience. The target group probably buy from the store maybe once or twice max and one of the reasons they did not have a lot of products. Anthropologie The store is spacious in comparison to other stores in Tysons Galleria. It is filled with garments, in addition to some house wear, cosmetics. The store has a vintage rustic feel to it due to its interiors. The prices are reasonable because of their quality material and uniqueness. Their target customer is a suburban chic woman that could live in the urban city and love to be unique in her outfit. The store attracts my ethos and pathos with the candles scent, because I think it is a great marketing strategy and pleasing to the customer. I think that choosing a location at Tysons Galleria, do they can offer people unique style in comparison to other stores. Neiman
Marcus
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Macy’s I think Neiman Marcus is an appropriate outlet. The store is perfect for the audience compared to shop at Tysons Galleria because it offers all the high fashion in one store. Similarly, the trend goes well with the other high named brands in Tysons Galleria. However, Macy’s I think it is not targeting the right audience and that because they offer a lower price brand. Your
suggestions I suggest that they close Macy’s and have more high fashion brands open in that space that will attract more audience that shop in Tysons Galleria. Read More