Organizational Enviornment of Google - Case Study Example

ORGANIZATIONAL ENVIORNMENT: A GLOBAL GENERAL BUSINESS CASE OF GOOGLE Introduction The factors those make a business organization to behave in a certain way is the cultural frame of itself build by the stakeholders. That the surroundings of the organization and internal working environments suggest about a business to any outsider to the business is the business environment therein. The essay would depict the various internal and external factors of the businesses which composes its working environments and thus projects a working environment and cultural perceptions to the outsiders. The changes in the global business environment and that the changing dynamics of various business organization to facilitate them and its sustained efforts towards the global environmental developments are been focused into herein. The case of Google, an US based Global IT giant has been discussed here to make the factors and facts in a more extemporary outlook, for various economies and market environments. Organizational Environment The organizational environment is different from the Environmental organization that may be explained as a sub set of the organizational working and cultural environment those are meant to develop and seek the ways to build processes that promotes global carbon footprint reduction and greenery. Thus the environmental organizations are those which are made to seek ways to protect the nature and the natural assets to balance the business in a way that creates minimum environmental damages. In this process, the business living in an environment adds values for its diversity maintenance and growth of biophysical environment that it operates within (Theneweconomy.com, 2014). However, the organizational environment is the understanding that the organization portrays to its social and hierarchical structures and such elements put together to achieve the business objectives in the longer run. Paul (1981) suggested that the business organizations are always prone to have the effects on its performance based upon the environment it operates in. Therefore, the environmental effects are upon External and Internal environments that the organization develops due to its structure, culture, people’s demographics, and market presence like factors effects organizational environment. Clark et al. (2006) describes the factors occurring outside the organization affecting the business dynamics of an organization as its external environment. The Organizations have no direct control over how those external environment elements would sustain in the longer run. While it has direct effects upon the internal task environment and general environment or PESTEL effects on business. The general environment is the broad based non-specific factors that have effects upon task and process specifications of the organizational internal processes to suite themselves with the changing dynamics (The New Climate Economy Report 2013, 2014). The general environment is dependent upon the following factors together that is abbreviated into PESTEL model of business environmental understanding on the factors like: Political and Legal: The political and legal set ups of a nation builds the laws and procedural framework for the business to build its alliance and partnership with the political establishments or government and legal implementation of activities as legislated by government for a greater good to be implemented upon the business. Berenson & Eilbirt (1973) comments that the Business laws of the place or location that the business operates in has to maintain and follow for a good business-government relationship to foster the economic growth objective for the government and business revenue growth for the business objectives. In this context, Caprotti (2012) notes that the better the business feels about the law implementation and justice the better is the business environment in a nation as perceived by an outsider to feel interest to invest in a country. Therefore, if the level of data security is high in one nation where the government may have all private details of the citizens and use them to curb the human rights would not be considered a good place to invest into for Google like Multinational. The more the data security, the processes of democratic institutions are stronger, the more the business like Google, would likely to come into those nations to invest. Economic dimensions: The economic dimensions of an organization is the overall status of the organization in which it occurs and operates establishing its own economic dimensions for itself to suite the market that it is working in. Hostiuck (1973) observes that the macro view of economy for a business would have factors like inflation, interest rates, unemployment like factors incorporated as viewed by an external investor for any economy. Again, inter dynamics like Job skills, information and consciousness of the market to venture is also accounted for in the process. The business which chooses to be in any economy would perform and excel and sell at prices that would match the average spending and economy of the land, therefore the business like Google would be not as interested to launch its Web-based products in any economy where the Telecom products and services are not common or costlier than the regular FMCG products in future times. Thus this can be said on this ground itself that places where the economy is growing where the technology is changing and economy has dynamism would be more suitable for investment for the Global Business like Google. Technology Dimensions: The availability of the suitable technologies or building the infrastructures for them would let a business like Google to decide when to enter a market as a web based service giver. The period of entry the barriers in new market entry, development of such technology, the cultural aspect of the brand’s offerings were all seen while strategising a new market entry along with business processes implementation in any particular market (Conti, 2010). In case of high end services of the Google, the technical barriers in a new market can be caused by the adaptation of the available technology. The markets that the Google has its presence in already are growing in accordance to the available infrastructural setup. For an example, the US or UK city environments have a stark contrast to any African nation of Sub-Saharan environment where the Public Wi-Fi and GPS systems are not present for Google to organize more personalized services. Therefore, the technology enables service like Smart phones, Apps, Portal search engine optimizations while this may not be in the case of the Nations that still depend upon broad band services. Socio- Cultural Environment: The social and cultural dimensions of a nation have its own customs, values, morals, tastes etc those are very own to a particular society. In the general environment, the way the social and cultural tastes of the market are listed as below. For an example, the French citizens would be keener in accessing the Google in French than the US English that the Google portal uses. The standard of business would be thus building upon those variables by Google search engine that would have French in its text for the market to access the services. Again, the local Google may be used by the French Businesses like the renowned Wine and Cheese industry to go worldwide and sell their products by connecting the dots via Google between buyers and business in the process. Thus, the socio-cultural context is kept in mind by a business like Google to develop their offerings such that more and more people find Google as a more suitable solid platform to use the services to make its services more culture and social oriented to have maximum people using their search engines over any other competing (Alarcen & Sanchez, 2013). International Dimensions: Each organisation is effected by its Global market and its dimensions especially a global service like Google. The building of text is one dimension of it, as was an example in the previous mention. However, the dimension has another outlook too where the recent political global turmoil had been mostly aggravated by the news of intelligence agencies and marketing managers accessing the personal details of individual citizens making the right to individual privacy more complicated in terms of understanding and effective implementations. Nevertheless, the Chinese market is another global context example where the Communist government has made its own search engines suitable for Chinese audience for both Chinese and global Chinese speaking audience. The market of Google is thus a non-existent in one of the most populated nations of the globe. Thus based upon those factors the Task environment of the organizations is designed internally for the internal processes (Eppilowa, 1998). Task Environment factors are those that are dependent upon factors like Suppliers forces, distributor and customer’s power of purchase, threats of substitutes, bargaining power of the buyers and new entrant’s barriers and threats of entry as in Porter’s 5 F Model. In accordance to the Porter’s 5 Force analysis, the external factors shape the internal task or shop floor production environment of an organization and make the processes of an industry and its profits in such conditions strategically (Economy, N., 2014). The more the barriers the lesser is the ‘attractiveness’ of any market in terms of Industrial Organization’s economics designs to get attracted or get away from the economy spotted. Nevertheless, the Porter’s 5F factors would also judge the competitiveness of a market for Google in its own existing market. The micro view of the internal processes to produce an output that would generate long term sustainability and profit strategies for a business is the job of task environment to develop (Hostiuck, 1973). Therefore, the task environment would be designing the internal processes like input sources, processes, substitute’s sources, alternatives identification, employee skills and skill development measures are all part of this. Again, services that gets exploited by a certain population or users offered by Google is more dependent upon the way the Information technology background is in a nation can take it to a larger audience for Google to invest in a more personalized local approach. Therefore, it can be derived that the way the business derives its Internal and External Environmental factors which affects the business would guide the organizational direction, Internal Assets and skills of the organization, external competitions and socio-cultural dimensions. The higher the buyers concentration ratio the better is Google’s potential to develop a market those are based upon web based service providers would thus grow. However, Wyburd (1995) criticizes that the Porter’s 5 F model is not the ultimate unique model that may define the relation of buyer, competitors and suppliers in a business environment, again it also cannot give a perspective of the infrastructure advantages in a market with pertinent specifications. The business of Google is US based global search engine business along with such similar information provider for the business and its consumers. Therefore, the more the advantages of IT and its existent infrastructures and market awareness of the use of the services, the Google’s business would take into consideration prior to such market entry. The model of business is unique, hence the strength of Google is now widely known. However, the better the rates are in terms of Industrial Economy for IT the better is the change that the competition would grow for the search engine. Guardian from UK in one of the most recent examples is the Chinese market that has its own search engine where the use of Google is limited to narrow (The New Climate Economy Report 2013, 2014). While the way the Google has approached the Indian economy with a diverse culture and language and taste was competently conquered by Google before any other substitute could occur in those markets in such a vast way, giving them the monopoly in India. The cultural adaptation along with Business infrastructure growth is competently been focused on the growth patterns and infrastructural inputs of the Developing economies makes chance for Google to sustain and grow to be one the largest brands in the Global Internet service markets, globally. Conclusions The search engine services of Google is a widely known concept of business in a Global context that has now modified its way into consolidating its ways inside the different cultures and making the new entrant’s options very limited in those markets. The language options and design context in the most desired way the end user wants in multiple markets that the business is present, makes it attractive. Thus for Google the multi-national nature of the business has made its environment much more dynamic and competitive in terms of cultural adaptations. The incorporation of the environmental elements of the various markets in the service offerings along with market competency formulation to stay and grow in a market out of nation of origin was successfully demonstrated by the Google. The potential requirements of the overall global business conditions are well evaluated and acted upon by the business of Google that has formulated a unique Business Atmosphere for itself. 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