Establishing Language Centre - Coursework Example

Establishing Language Centre - Micro market section Insert Insert Establishing Language Centre - Micro market section A micro marketis defined as a small and self-sufficient store without an employee to monitor it. A micro market consists of self-supporting systems, such as a bookshelf, that hold books in our case and an inspection system installed to observe the customers. Micro market has its own benefits to customers; one it is convenient no need of employees since customers can easily use the system on their own, two, customers can access a variety of services and three the experience is entertaining. The business can benefit from it by; gaining more market since most people especially the targeted groups tend to opt for more user-friendly ideas for our micro-market. Also, micro markets enable vendor make more profit since they will serve more customers at short time, and their goods price will be high as compared to other outlets. Due to the use of technology at point of sale, security will be good to reduce theft (Chris, 2003). Profile of the principal event A principle function describes the main reason customers are most likely to choose, buy or use certain products or services and not the other. Most popular events in our case are educational purpose, career development, and personal use. Speaking about the profile of the clients, language learning is a very abstract subject (The big idea: how business innovators get great ideas to market, 2002). Education is suitable for most of the people; there are no strict rules what kind of profile types one must have in order to study languages. The main items are; Age, gender, ethnicity and education which is suitable for everyone economic status of the country, reachability of the literature are not a must for a person to study languages. Profile Selected Event Language centers play a vital role in bringing the world and people around it together by ensuring that we understand each other. For us starting the writing center aimed at promoting cultural exchange and lowering communication problem among students in campuses. The targeted group was native students, international students, indigenous professionals and foreign professionals who were interested in improving business English or studying other languages. Foreign languages offered included; Chinese, Spanish, and French. Most students were interested in studying English to help them in their university studies (Rose and Shoham, 2002). Other courses that offered by the company included; general English course, written English, spoken English and business English. In addition to that, communication skills or one-to-one courses offered for marketers. Our courses were scheduled to last for four weeks; six weeks, 10 weeks, half year depending upon the Customers choice. Customers were also entitled to choose a learning style they preferred most ranging from; listening to audio lessons, learning from lectures, or watching video lessons. Other styles included, face to face, in small groups and online. Figure 1 Student or professional The high number witnessed in foreign students indicates the need that other international students want to acquire in English language. Native and foreign experts have values that are at a level because few people pursue the learning of the languages the choice to expert levels. Most people learn a language for fluency and to use it in the learning of other subjects. Figure 2 Subjects being studied Finance and accounting and commerce are regarded worldwide as ordinary subjects. In the learning of a language when finance and commerce come into play, communication in a language understood by parties is the most favorable. In this case, the English language. Fashion management is a profession regarded as based on strategies employed and does not require much of the use of a given language and formal outfits. However, it is an international affair that calls for understanding the market. Figure 3 Interest in improving business There was a great response towards the importance of better performance in the business sector as a result of improving the English language. Majority of the people believe that by improving the art of communication and more so having a common language for communication, the business levels can be enhanced substantially (Mielcarz and Roman, 2012). There was a relatively average number of persons who thought that it was not the best idea to pursue the English subject probably due to the reason that they are in fashion and or believe there are other channels of understanding the language better yet with success in business. Figure 4 Interest in other languages The world is full of many other languages different from English language. Business is all about niches and globalization. In that respect, acknowledging other languages will help in the propulsion of the company profits. The other languages like Chinese have been reported to have a significant number of persons than any other. It indicates that for a successful endeavor, other languages have to be a factor in the development of the businesses both locally and internationally. Figure 5 Frequency of attending class Monthly and daily class attendance performed dismally owing to one reason that there are daily routine jobs people get involved in hence hindering them from the continued involvement in class work. In the business world, daily sales keep customers while, absence from the workplace is a destroyer of good development. Monthly class attendance is a long time for any student to maintain track of whatever they are doing (Maria Mirela Dobre, 2011). Taking classes ones or twice in a week probably, on weekends while involving in business is a sure way to progress both in language and financial advancement. Figure 6 How much to pay for the course Analysis of the payment statistics reveals that much can be achieved by taking weekly courses both by the trainers and the students. An amount value of 50 is relatively comfortable, reliable and affordable for the learning center and the students taking the lesson. In comparison to the other modes of taking a lesson, the balance can be put into place as seen from the disparities between the values elaborated. Figure 7 Learning style Learning is a continuous process and require the succinctness of a teacher. The graph illustrates how students prefer the availability of a teacher in a learning center to provide guidance to the students (Maheshwari, George and Maheshwari, 2011). A face-to-face affair is a good fit for the learning center and brings forth better results than any other form of learning. In addition, people have been noted to find out better groups. Number of Users The center will be placed in a strategic position to capture both university students and professionals. Our targeted location is surrounded by three universities. Most customers will be students and practitioners. From the main research results, it has been counted that approximately 1900 people walked through Middlesex Street per one hour, during lunchtime the number even reached 5000 per hour. 42% of people were aged between 20 and 30 that is our target group. This number of people would not give us exact prediction of costumes because our potential customers stay in the universities (Kadembo, 2009). However, this figure could provide us with a positive expectation from marketing prospectus, the information about our company would travel from the mouth to mouth. Number of customers expected within three months will be about 60%. Primary Research Primary research regards original data collected by the researcher. It is often embarked on after the researcher has achieved some insight into the matter. Many foreign students were obsessed with the idea of studying English language, according to the survey, 90% of them was active. 65% of the international students who study business studies were most likely to attend the courses in the future. 25% of foreign students who agreed with the idea were from law, history, and political studies. Those who did not uphold the idea were 8% foreign students who study science also 2% of international pupils who did arts, fashion and music said that it was not necessary for them. Foreign professional were also positive about the idea; 80% were likely to attend an English course to improve the language English of communication for the sake of their professions. Experts on hotel and tourism were also positive about studying foreign languages almost 85% were to attend the course since they mostly deal with foreigners in their field of work (Hughes, 2012). About the style of learning, most students preferred learning from lecturers only a small percentage chose listening to audio, any student did not choose the other styles. Most of the students wanted to attend lessons once a week and to pay the fees monthly 50£; 100£; 150£; 200£; 200+£ which they said was a model convenient for them. CONCLUSION In conclusion, the language center will be of more importance to both the students and the professionals. It will help them communicate freely with each other and ideas will move from one person to another. It will also influence the business sector because entrepreneurs will talk to their customers in a language they will both understand. Foreign students found it more efficient to them so that they could mingle easily with native students. List of references Hughes, C. (2012). Introducing offshore support: Establishing a knowledge management Centre of Excellence at KPMG. Business Information Review, 29(1), pp.29-33. Kadembo, E. (2009). The Impact of Establishing the University Centre Oldham on the Development of the Oldham Brand. International Business Research, 2(1). Maheshwari, B., George, A. and Maheshwari, M. (2011). Establishing a market niche: the case of Keystrox. IJBG, 7(4), p.497. Maria Mirela Dobre, (2011). Section 404 of the Sarbanes-Oxley act and its capital market effects. AFRICAN JOURNAL OF BUSINESS MANAGEMENT, 5(28). Mielcarz, P. and Roman, E. (2012). Using the Idea of Market-Expected Return Rates on Invested Capital in the Verification Of Conformity Of Market Evaluation of Stock-Listed Companies with their Intrinsic Value. Business, Management and Education, 10(1), pp.11-24. Peel, M. and Roberts, R. (2003). Audit fee determinants and auditor premiums: evidence from the micro-firm sub-market. Accounting and Business Research, 33(3), pp.207-233. Rose, G. and Shoham, A. (2002). Export performance and market orientation: establishing an empirical link. Journal of Business Research, 55(3), pp.217-225. The big idea: how business innovators get great ideas to market. (2002). Choice Reviews Online, 39(10), pp.39-5909-39-5909. Read More