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Creativity, Innovation and Enterprise - Research Paper Example

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This is a report of an audit study that was carried out on the company to establish the level of creativity, wherein the sources of creativity were investigated, as well as the different aspects of the same, such as personal creativity and organizational creativity and the process of creativity.  …
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Creativity, Innovation and Enterprise
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Download file to see previous pages The Zaghir Sons Group of Companies is a company that is based in Yemen, engaging in a wide variety of business activities including trading, semi manufacturing as well as general contracting (company website, 2009). The company was started in the late 1960s, by the Al-Zaghir brothers in Taiz city, when it was at the time specializing in contracting and trading of electrical materials. Since then, the company has recorded a lot of growth, which has seen a great expansion in their general trading division, with the establishment of many showrooms and exhibitions all across Yemen. The company trades with electrical equipment of many forms and from a wide variety of manufacturers. They also engage in re-selling, that is selling from recognized vendors of the world’s leading electrical products manufacturers. Under the contract, the company has served both the private sector businesses as well as the government in their projects, with its role oscillating between implementing and executing the projects and supplying the materials and equipment to be used in them. The company also added another branch into their business since its founding, the semi manufacturing division, which is mostly concerned with the assembling of electrical parts obtained from a variety of international manufacturers to end up with completed products which are then sold to the public through their general trading division, or used in the contracting division to assist in the contract material requirements. As a result, if an increase in business for the company, it founded a subsidiary/sister company in the United Arab Emirates, specifically the city of Dubai, Electromechanical Engineering Ltd.
This is a report of an audit study that was carried out on the company to establish the level of creativity, wherein the sources and components of creativity will be investigated, as well as the different aspects of the same, such as personal creativity and organizational creativity and the process of creativity, such as idea generation through brainstorming amongst others.  ...Download file to see next pagesRead More
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