Innovation & Creativty & Enterprise - Research Proposal Example

Qatar Airways and Innovation Qatar Airways and Innovation The company in focus is an international airline based in the gulf region, the said company is Qatar Airways Company that is the nationalized flag carrier. The airline links over 125 destinations globally in all continents. The firm was founded on 22nd November 1993 and has been in operation from 20th January 1994, (Business Age, 2015)The purpose of this writing is to evaluate the various technological developments that the airline has adopted so as to improve the quality of service it offers.

An example of such is the opening of the Technological Laboratory at Qatar Science and Technology Park. The company culture is a major aspect that has shaped the success of the firm to its current 5-star ranking. The management has set out to employ personnel that are dependable and work with minimal supervision. Once personnel are hired they are taken through a training program to mentor them. The article will also look at the steps taken by the entity in its globalization process, this includes the purchase of modern planes for their fleet with examples like the Airbus 330 cargo planes and Boeing 777 (June 2013, Qatar Airways).

Globalization is the outsourcing of services of a firm to a multinational level. This is crucial for a company like Qatar Airways that is in the transport sector an example of this is in its venture into the Chinese market (Business Age, 2015).The article will compare the steps taken in development to innovation management theories like that of the Austrian economist Joseph Schumpeter and their impacts on global economic trends (Purcher, S. 2014, vol. 67)The article will outline the risks involved in the flight business and the challenges involved in the daily running of the organization.

The airline has a current growth rate of 35% per annum with an impressive fleet of 100 planes. The airline intends to take the top spot in its field, this is outlined in its future plans which the article will detail.The customer base is the most important part of this trade and their satisfaction shapes the success of the business. With the stiff competition among airlines to attract and retain the same clients, the firms are in competition to outdo each other. This is where innovation comes in; this phenomenon involves the trait of new and brilliant ideologies on how to venture into the various markets.

All these comes down to the customer feedback which will show how the company has been evaluated by the people it serves.ReferencesBusiness Age, 2015, Qatar Airways: World 5-star Airline, Welcome to New Business Age, [online]. [Accessed 23 March 2015]. Available from, http://newbusinessage.com/Corporate%%20Focus/518Purcher, S. 2014, Innovation and Entrepreneurship, vol. 67,[online]. [Accessed 23 March 2015]. Available from,http://www.austria.org/austrian-information-zine/811-innovation-and-entrepreneurshipQatar Airways Cargo Awarded for Superior Quality and Customer Satisfaction, [online].

[Accessed 28 March 2015]. Available from,http://qatarairways.com