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Strategy and Transformation in Dell Computer Corporation - Case Study Example

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"Strategy and Transformation in Dell Computer Corporation" paper focuses on Dell's company and states that Dell works on the strategy of knowing the customer completely in order to create value.  Continuous empowerment and alignment is the reason behind the ultimate growth of this organization. …
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Strategy and Transformation in Dell Computer Corporation
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Download file to see previous pages The management principles,  strategy, and vision are responsible for all the success of Dell. It was founded in the year 1984 as PC’s limited. In June 1988, when its first stock offering entered the market,  the name officially changed to Dell Computer Corporation. The year 1986 was a memorable year for Michael Dell and his corporation when Dell entered the European market. By the year 1989, Dell acquired sales of $50 million. The last four quarters earned revenue of around $57.9 millions2. Dell always aims to deliver innovative technology and services. This company sells the maximum number of systems than any other computer company.

The main principle of Dell is selling computers directly to the customer. In this way, this company can understand the needs of their customers in a much better way. This direct business model3 eliminates the middlemen and hence reducing the cost and time. The strategies of Dell enable it to offer the best possible systems and services at the most reasonable prices. Dell always launches the latest relevant technology much earlier than its competitors.

Dell always has everything to satisfy its customer’s needs at the most reasonable price. Direct linking with the customer is the key to the success of Dell. The processing time is much better than any other competitor with the use of an information system. The customers are getting the advantages of a one-stop shopping system for all products and services. They can directly contact the company with a phone-call or internet and this company is always ready with an instant response. It is clear that Dell will continue to put its efforts in order to drive the inventory down by increasing its velocity up to the most possible rate.

Dell formed its largest workforce in the year 1998 by recruiting 16,000 employees in central Texas. 4500 employees were hired for its European unit in Ireland.  ...Download file to see next pagesRead More
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