Fundamentals of business - Essay Example

From that initial initiative, the company grew manifold and in that time, changed the name from PC’s Limited to "Dell Computer Corporation" in 1988 Dell Inc. Corporation is a computer company located in Round Rock, Texas. It builds and sells personal computers and other products, which are related computers. “The company currently sells personal computers, servers, data storage devices, network switches, software, computer peripherals and televisions.” (crunchbase.com). Presently, close to 100,000 people work in Dell and its worldwide operations.

Dell had its best growth during 1980s and 1990s, and thus its optimal growth elevated it as the largest seller of Personal Computers and servers. But, in early 2000’s, Dell’s was overtaken by Hewlett-Packard. So after 2008, it held the second spot in computer-sales within the industry behind the Hewlett-Packard Company. Dell has been a pioneer in the business of manufacturing made to order PCs and laptops and manufacture of x86 servers. To diversify its portfolio it has expanded its product range to include data storage hardware, printers and their cartridges, networking switches and hand held PCs as well as proving software solutions.

The company has a global reach and has offices in Europe, Asia and Japan besides America. The company aims to produce high quality products at a low cost and use this strategy to achieve profitability. Michael Dell, who is the founder and currently the Chairman and CEO, held around 10% of the company’s shares. Rest of the key stake holders are institutional and mutual fund owners besides the small time investors. Customers: We believe in creating loyal customers by providing a superior experience at a great value.

We are committed to direct relationships, providing the best products and services based on standards-based technology, and outperforming the competition with value and a superior