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Karma Klothing - Casual Wear and Contemporary Apparel - Case Study Example

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This paper 'Karma Klothing - Casual Wear and Contemporary Apparel" focuses on the fact that the over-40 market is expected to bring significant revenues to the firm, with our promotional appeal to this market through age-related and beauty enhancement tactics. …
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Karma Klothing - Casual Wear and Contemporary Apparel
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Download file to see previous pages The company's aggressive sales and marketing campaigns create solid projections for a strong balance sheet, positive cash flow, and a cash balance that is above industry norms. This campaign will be compounded with the management experience brought to the business by Bahaa Omran.
KARMA Clothing strives to become the nations premier manufacturer and supplier of youthful, contemporary clothing appealing to the fashion-forward young adult. The unprecedented blend of luxurious fabrics, modern accessories, and upscale casual wear will provide us with a sustainable competitive edge in this industry. KARMA Klothing maintains four specific objectives:
KARMA Klothing intends to provide community sustenance as part of our commitment to corporate social responsibility. KARMA Klothing intends to establish community relations with youth-oriented groups in the Kentucky region, providing sponsorship for local sports teams. Our impending agreement with several public school systems in Louisville, Kentucky includes the production of school-specific jerseys and various athletic wear. This upcoming agreement is expected to increase KARMA Klothings operating income by 5% at year end 2007.
The business mission is to provide excellence in customer service at its retail facilities, as well as offering unprecedented fashion lines geared toward the 14-25-year-old consumer. KARMA aims to delight our employees through above-average compensation and performance-related remuneration, as well as satisfying the stakeholder community through community-minded service. We will actively pursue the fulfilment of this mission through:
KARMA Klothing believes the key to success in the industry lies in effective sales and marketing techniques. Print advertisements and public relations are expected to generate the majority of interest in our fashion-forward product lines, which will be reflected in the allotment of a higher advertising budget after the start-up year.   ...Download file to see next pagesRead More
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