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The Marketing Mix and Business Strategies - Case Study Example

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The paper "The Marketing Mix and Business Strategies" highlights that there are several factors to be considered while entering a market to cater to any latent demand or need. Through analysis of the market environment, customer analysis and the various factors of business should be analysed…
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The Marketing Mix and Business Strategies
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Download file to see previous pages The assignment is based on the latent need of the home food. This is the item many times people ask their friends and relatives to bring from their home country. The case focuses on the Western Expatriate Community in Bahrain, Qatar and Saudi Arabia. The number of western people in Saudi Arabia is considerably higher than in the other two places.
To analyse the market we need to collect various, internal and external information of the company and its environment. In short, we need to do a SWOT analysis. Through this analysis, we can collect information on the strength and weakness of the firm. Environmental scanning will give us information on opportunities and threats existing in the business environment. Apart from this consumer analysis will give the idea about the preferences, choices and demand analysis.
Western populations living in Qatar, Saudi Arabia and Bahrain are considerable. These people are those who came to this country for better-earning opportunities. For instance, according to CIA data in Qatar the population of British, other Europeans and Americans are 4,000, 2,000, and 5,000 respectively who reside here. At the same time, there are around 100,000 Westerners in Saudi Arabia. The data for Bahrain is also quite considerable. These people usually have a decent life with all the modern facilities and standard of living. They somehow have accepted cultural differences. But still, the place where you brought up gives you several small and big things which can not be found anywhere else. One of these is food. The kind of food a person eats is an essential part of his life. A person also feels alienated when he has to change his food habits. This the reason why people whenever they find someone coming from their home place ask to bring the food items from there.
The social and cultural setup from the place they come that is western liberal countries to the conservative setup like these countries. ...Download file to see next pagesRead More
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