Analysis of Organization Which Has a Web Presence: Gillette - Article Example

Gillette is an organization that manufactures and supplies safety-shaving products for men and women. It started its operations in 1901. Since that time, Gillette has lived to be one of the best organizations that deal with the production of razors and blades in addition to other shaving commodities. Since it was started, it has had success in the market despite several challenges. The company’s good market share helped the company to sail through economic hardships in the 1920s and 1930s.

Products from Gillette are supplied and sold in all parts of the world. It is a company based in the US but it enjoys a large market share on all continents. The organization has branches in various countries to ensure that there is a continuous supply of products to its customers. The company has laid strategies that are responsible for the large market share that they have. Gillette enjoyed a monopoly of the market until 1962 when other companies producing similar products emerged to compete for the market.

Despite of competition from other companies, Gillette has maintained a higher number of customers across the globe. Gillette has 70% of the market share with its competitors sharing a 30% share. The company started with men’s razor and blade products, and after proper market research, they started to manufacture women shaving products too. 3. Customer needs the organization is trying to satisfy the organization has made efforts to satisfy customers’ need for safe shaving products. In addition to this, women were also in need of shaving products specifically made for women.

Gillette supplies shaving products for both men and women to satisfy all their shaving needs equally. Men had complaints when they shave with ordinary razors. They developed complications like rushes and pain after shaving. Due to this, they needed safe shaving products. Gillette produces a variety of shaving products that completely satisfies their customers’ shaving needs. Their razor products include Atra, Trac-II, and Sensor for women. They also produce Mach3 which has three thin blades designed to shave closely with fewer strokes and no irritation.

Their shaving products are the best on the market according to customer analysis. The products are safe and there is no irritation or development of any other complication after shaving. Customers as well need less expensive products. To satisfy this need, Gillette has applied technology to produce shaving products that can be used more than once; hence, their products are economically friendly to customers.5. Key competitor Gillette has several competitors that threaten their large market share.

Key competitors include Schick and the Quattro. They produced the first four-bladed razors for the market. They also produced shaving products for women, for instance, Intuition for women invaded Gillette’s hold of the market for women shaving products. Gillette has also faced serious competition from online competitors for example the dollar-shaving club. They try to win customers using their low shaving prices as compared to Gillette products. Their shaving cost for a month is as low as one dollar.