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Sales management - Assignment Example

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We-Print of USA have decided to expand its business in UK market. For this reason the company needs to develop strong sales strategies to capture the…
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Download file to see previous pages Effective personal selling will help to enhance the value of We-Print in the mind of consumers.1 Personal selling techniques will facilitate the company to reach maximum numbers of customers in its target market segment within a short span of time.
For acquiring the business market of UK the company should implement industrial selling. This personal selling technique of We-Print will involve in selling of large printing machineries to different companies and industries. With the help of well educated and trained sales person We-Print should implement this sales strategy. These sales persons will provide assistance and information to the companies in regards to We-Print’s printing machines.
We-Print needs to create demand for its products in the market of UK. For this reason the company should implement missionary selling technique. In this technique sales person will visit different retail stores and dealers and will give detailed information about We-Print products. This will make them aware of the company’s products and will encourage them to attract customers. With the help of this technique the company will be able to place its products in different retail stores of UK.
We-Print needs to implement trade selling technique by maintaining regular contacts with wholesalers and retailers. Strong personal contact with them will help the company to build good relationship. As a result the products of We-Print will reach to its customers easily. Implementing this technique effectively will facilitate the company to receive bulk orders from wholesalers.
We-Print needs to place good sales person in different retail stores where the company will display its products. This retail selling technique will facilitate the company to directly deal with the customers. By making strong communication with customers, the sales persons will able to know the needs and requirements of its customers in more details and according to that the ...Download file to see next pagesRead More
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