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Factors Influencing Consumer Behaviour from the Indian Firms Perspective - Essay Example

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This research is being carried out to evaluate and present factors influencing consumer behavior from the Indian firms perspective. Consumer behavior is a decision-making process involving other related activities such as evaluation, acquisition, and disposition of goods and services…
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Factors Influencing Consumer Behaviour from the Indian Firms Perspective
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Download file to see previous pages It is evidently clear from the discussion that consumer behavior processes start in the mind of the consumer when he/she tries to look for alternatives that suit his/her needs, in addition to, to the consideration of other relative advantages of a product or service such as cost savings and superior quality. The process goes to the next stage that involves internal and external research concerning a product or service to be purchased. That notwithstanding, there is the post-purchase stage, which is critical since it is the one that determines whether or not the consumers were satisfied, and thus, largely influences their future behavior to consume or not to consume a product or service. Businesses tend to focus more on the post-purchase stage as it determines whether their products have been successful or not. Essentially, it is at this phase that the performance of a good or service is ascertained. In some instances, the people who make purchases are not the actual consumers of the products; thus, advertisers need to understand the roles of users in order to efficiently place their advertisements in a formidable manner to attract consumers. India is a demographically vast country with a rich cultural diversity. The Hindu culture is, however, segmented based on the geographical dispersion of the nation. For instance, the cultural practices in Northern India are not similar to those in Southern or Western India. Culture is a complex term, which encompasses tradition, cultural beliefs, morals, as well as general knowledge of a particular society. It is the culture that identifies or distinguishes people from different backgrounds since they will have various thoughts and beliefs concerning contemporary issues. ...Download file to see next pagesRead More
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