Mission Statement writting assigment - Assignment Example

Mission ment Analysis: Starbucks Mission ment Mission ment Analysis: Starbucks Mission ment Starbucks is an international company that purchases and roasts whole bean coffee that is believed to be of high-quality. The Company was started back in 1971 with just a single store in Seattle which is historically known as Pike Place Market. Since then, Starbucks has proved to offer some of the world’s finest fresh-roasted whole bean coffee. Its mission statement is as stated below. Mission StatementAccording to my search, this mission statement is being supported in various ways by the company.

The company ensures that it has its principles to treat all their clients with dignity and respect in an effort to go by their mission statement. To ensure that they nurture the human spirit, they maintain going for the best coffee available in the market around the world. For "one person, one cup and a neighborhood at a time," Starbucks has its own way of developing loyal customers and contributes to the environment even as it makes its profits (Diane, Raven, & Al-Mutair, 1998). In another article on "Wake up and smell the coffee," by Anonymous author, it is stated that during when Starbucks is roasting its coffee, there is a production of smoke that when released to the environment just that way, it causes environmental pollution (Anonymous, 2006).

This would show how Starbucks engages in an activity that is considered unethical or illegal. However, the company tries so much to reduce this issue by completing the oxidation process of the material into CO2 and water, which are, therefore, safe to release to the environment. ReferencesAnonymous. (2006, November). Wake up and smell the coffee. Chemical Engineering Process, 102(11), 64.Diane, H. W., Raven, P., & Al-Mutair, N. (1998). Starbucks International enters Kuwait. The Journal of Consumer Marketing, 15(2), 191-197.Starbucks. (2014, November 21).

Our Mission Statement. Retrieved from Starbucks: http://www.starbucks.ca/about-us/company-information/mission-statement