139 DB wk4 KJ - Essay Example

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The performers of Cirque du Soleil work in arduous situations. They appreciate the fact that their lives are dependent on each other. They imbibe valuable character traits like…
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Cirque du Soleil Success of Cirque du Soleil Cirque du Soleil is immensely successful because of its commitment to excellence and innovation. The performers of Cirque du Soleil work in arduous situations. They appreciate the fact that their lives are dependent on each other. They imbibe valuable character traits like sensitivity and compromise. The craving for new experiences enables the company maintain high levels of excellence.
The company has made its mark in the ‘entertainment’ business on a worldwide stage. Cirque du Soleil boasts of a team of 3,000 employees from 40 different countries. The internal work force thus represents huge cultural diversity. These people are governed by a common set of workforce principles (Waxer). Cirque du Soleil encourages its employees to contribute to the organization. As a result, Cirque du Soleil shows represent a blend of global influences and are well appreciated by people all over the world.
Good Corporate Citizen
Cirque du Soleil is a good corporate citizen as it dutifully discharges its corporate social responsibility. Cirque du Soleil has reached dizzy heights and has an international presence. The company’s founder Guy Laliberté has not forgotten his humble past and therefore helps underprivileged sections of the society. The company sets aside one percent of its revenue for outreach programs to help at-risk kids. Cirque du Soleil recognizes the importance of paying back to the communities in which it operates. These social initiatives enable Cirque du Soleil gain international goodwill.
Ethnocentrism, the belief that one’s own ethnic and cultural group is important, plays a significant role in fulfilling this social role. Cirque du Soleil’s own team represents varied cultures from all over the world. People from diverse regions, beliefs and attitudes are treated with respect and dignity. The organization extends the same feeling of equality while contributing meaningfully to 80 communities in more than 20 countries (Cirque du Soleil).
Works Cited
Cirque du Soleil,. Cirque Du Soleil | Discover Our Shows, Tour Plan & Buy Tickets Online. N.p., 2015. Web. 30 Jan. 2015.
Waxer, Cindy. Cirque Du Soleils Balancing Act. Workforce 2005. Web. 30 Jan. 2015. Read More
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