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Strategic Management Analysis - Case Study Example

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The paper "Strategic Management Analysis" describes what founded in 1984 by Guy Laliberté and a group of street performers, the Cirque du Soleil is a Canadian entertainment company headquartered in Montreal with more than 5,000 employees, 1,300 artists, and more than 100 million spectators…
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Strategic Management Analysis
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Strategic Management Analysis

Download file to see previous pages... In a scenario where reference governments ban Cirque performances in public spaces like Las Vegas, the Cirque du Soleil will have to change its strategy. Indeed, this will have a significant effect since permanent shows attract a huge audience since they host a portfolio of different shows with a series of related displays. The huge audience that attends Cirque performances in public place increase the total number of spectators experiencing Cirque du Soleil's shows worldwide, which is the company’s strength. As such, this scenario will reduce the company’s market presence and revenues derived from ticket sales and concessions from products sold during the shows in the public spaces. The company will lose its competitive advantage. To avert this crisis, the company must consider changing its strategy by investing more on world tours. This will involve altering the calendar of events for the convenience of performing artists, celebrities, audience, and other stakeholders sponsoring the events. Indeed, the company can also establish partnerships with interested parties that will host Cirque performances and finance the building of private theatres. Moreover, the company will invest huge resources on building private theatres designed for Cirque performances at the company headquarters and branches. The company will diversify and market its operations by establishing television deals to broadcast Cirque performances and venturing in other related businesses like selling the Cirque du Soleil's shows merchandise. ...Download file to see next pagesRead More
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