Are you familiar with the term design thinking If so, what does it mean to you and business - Essay Example

Design Thinking In Business Design thinking is an innovation method that uses abduction reasoning to construct ideas; itforbids judgmental reasoning, eliminates fear of failure, encourages maximum participation, and welcomes non-routine, out-of-the-box ideas. The method works from the knowledge of the value the designers want to achieve, and therefore, strive to create a product that can deliver the value. According to the study by Dorst (2011), in design thinking, designers start with the ‘end value’, and work to create the suitable ‘working principle’ and the ‘thing’, a product or service (524).

The suggested working principles, also technically called frames, are analyzed, improved, and evaluated until a satisfying solution is achieved. The best frame is adopted into the business, causes a transformation and is termed an innovation. Businesses use design thinking as a form of differentiation and competitive advantage, to match the customer’s needs with the technically viable solutions to gain higher customer value, create ideas that meet the client’s needs, and broaden their market opportunities.

For example, IDEO helped a team of surgeons innovate a new sinus surgery device. One designer quickly built a rudimentary prototype according to the surgeons’ directions regarding tasks that they wanted the ultimate design to accomplish. Eventually, the device, designed with a human-centered mind, improved the patients’ experiences and boosted the nurse’s productivity and job satisfaction. Businesses break away from adopting frames, the current methods of operation, and innovate new ways of satisfying their customers.

Design thinking enables organizations to gain a deeper understanding of their customers, increase the relevance and breadth of business ideas, and develop an expert culture of innovative, iterative prototyping that strives to make ideas develop to real products. Design thinking, therefore, must be at the center of business strategy development and organizational change so as to develop a customer’s needs satisfaction culture, with emphasis on finding a broad network of possible ideas for achieving desired value.

Works CitedDorst, Kees. "The Core of ‘design thinking’ and Its Application." Design Studies. 32.6 (2011): 521-532. Print.