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Customer Loyalty Issues - Essay Example

Summary

The essay "Customer Loyalty Issues" focuses on the critical analysis of the major issues on customer loyalty. Customer loyalty is a situation where a customer tends to keep on purchasing the same brand of products due to its reliability and convenience…

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Subject: Business
Type: Essay
Level: Undergraduate
Pages: 1 (250 words)
Downloads: 2
Author: miracle61

Extract of sample "Customer Loyalty Issues"

In the global market, today, several corporations are working hard to ensure that their customers are loyal to their brand. One of the companies in the Apple Company that moves with the latest trends in the technology world by investing heavily in research and development of products, which satisfies the needs of their customers in the global market (Iyler & Bejou, 2003).

Wal-Mart Stores, which are established in different countries in the world ensure that they have as many products as possible under less than one roof. This enables the customers to shop in one location. To ensure that they are loyal to Wal-Mart, they award their customers reward points that can be redeemed to buy different products in the stores. This enables them to build long-term relationships with all their customers due to this engagement throughout the year. Consumer loyalty however depends on the kind of services and efficiency of the brand to the customers.

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