In the above case study scenario, it is quite apparent that there are big issues to the environmental responsibility as well as social responsibility of the company. Issues at hand involve claims that the waste materials that Coca-Cola is dumping can be fertilizer to the soil…
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An independent study by Exeter University on the sludge released from Coca Cola Company reveals that the sludge that Coca Cola has been dumping on the land has traces of chemicals that are not safe for human consumption. That result invalidates any claim by Coca Cola that the waste material is not harmful to human beings. It exposes Coca Cola’s operations in India as unethical. In fact, Exeter’s research is also supported narrowly by study results from the local state laboratories who have positively confirmed the sludge indeed has chemicals. These two findings put any claim of honesty by Coca Cola about the state of its operations in India’s Kerala state as unreliable. Coca Cola cannot be trusted to give an audit of itself without attempting to sweep its ethical filth below the carpet to avoid possible repercussions. No man can be a judge in his own case (Layzer, 2011).
The reliability of claims by those who oppose Coca Cola’s activities can also be assessed through the prism of facts, exaggeration and hidden interest in the matter. The study reveals that since the Coca Cola opened up in the region, locals have complained about the amount of water they can access. Since water is such a necessity in human lives, and since the complaints have been there since the company began its operations, claims about the drop in the volumes of water seem justifiable. One can say that the villagers are honest to say that the setting up of the company has affected the volumes of waters in the region. That is because water is a commodity used daily in human life and any event that affects its accessibility is easily noticed.
The locals can also be justified in their claims that their livelihoods have been destroyed since the building of the plant in the region. It would appear that the huge amounts of water needed for sustainability of the lives of locals has been grossly interfered with in the aftermath of
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Later, the businessman Asa Griggs Candler purchased Coca Cola. Candler’s expertise in marketing played a central role in placing the Coke brand on the top of the world’s soft drink industry throughout the 20th century. Under the Coke brand name, the company introduced numerous other cola drinks such as Coca Cola Vanilla and Coca Cola Cherry.
Coca cola in general was invented in 1886 by a man named john Pemberton. Since then the company has expanded and is currently serving more than 200 different countries. Coca-cola is a global company; however, the culture appears to be the same regardless of the location the company is in.
Coca Cola, which is also known as Coke, is manufactured by Coca Cola Company. The company is headquartered in Atlanta, Georgia. It was intended to be used as a medicine. It was found in late 19th century by John Pemberton, a pharmacist in Columbus, Georgia.
This implies that for many people, it is essential to remain healthy in order to feel secure and fulfilled. As such, many products sold today can also be marketed to bring additional health benefits, as well as already catering or appealing to people of more basic needs such as food and water.
The other thing is that the company has been able to launch new products which have equally performed well in both local and international market. For instance, its bottled water product is the proof of this. In terms of revenue collection, the bottled water market in the U.S.
Coca-Cola has a strong market presence in the soft drink industry and has been continuously introducing various new products to satisfy the needs of their existing customers as well as attract new customers. Through acquisition of local soft drink products and their various marketing strategies, they have been strategically gaining competitive edge and strong local market presence.
The markets attending the 2012 London Olympics will be domestic citizens and international citizens of varying demographics and lifestyles. This concept of creating global harmony through Coca-Cola products will be a proper fit for a theme involving ecology and green business as well as diversity found prevalent at the Games.
The author posits that Coca-Cola Company and PepsiCo Inc. are currently changing the procedures followed in making some of their products such as the caramel coloring commonly used in the sodas. This comes following the implementation of the Californian law that forces all products that contain a particular level of carcinogens.
In the world of business, there are very few images that are as well recognized as the Coca-Cola brand. It is known in the furthest locations of the globe and marketers today look to that brand as a model of their marketing power.
This essay will describe the current state of Coca-Cola’s workforce dynamic. This study will be also guided by the following research questions: Is its workforce growing? Is it changing? How is it changing and why? What are some of the industry trends that are affecting the organization overall? Is the industry growing, or declining?
3 Pages(750 words)Research Paper
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