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Analysis of Borouge Company - Essay Example

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This essay presents the analysis of the Borouge Company, a joint venture company of Abu Dhabi National Oil Company and Australia’s Borealis which manufactures Polyolefin based products and has a huge market. The essay discusses how to improve the product quality of this company…
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Analysis of Borouge Company
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Download file to see previous pages The essay "Analysis of Borouge Company" presents the analysis of a joint venture Borouge Company and discusses how to improve the product quality of this company.
The global demand for energy production shows that oil is the major energy source for the world. But the problem with oil or gas production is that it has to be transmitted over long distance through pipelines. Traditionally steel pipes have been used to transmit the oils or gas. However, the problem with steel pipe is that they are very prone to corrosion which causes huge losses to the industry. The losses incurred are to the tune of US$ 57.96 billion. Boro0gue through their long years of innovations have been able to design coatings in order to protect these pipes from corrosion. Borogue Company is a global leader in manufacturing these pipes required. Borogue designs packaging materials, pipes, automotive components, and Energy and communication cables. It is the market leader in automotive components and Energy and communication cables market.
Vision- Borogue Company’s vision is to shape future with plastics. Mission- the Company’s mission statement states that the company wants to create value through innovation. Borogue Company wants to be the market leader in global supply and demand of polyethylene products. After analyzing the global market share of demand and supply of polyethylene products one finds that the supply of polyethylene product is much higher in America market than the demand that exists there.
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