Review of a Paper - Essay Example

The article How to Pitch a Brilliant Idea discusses the often common problems that people have of being able to pitch a business idea properly. Ideasare easy to generate, but convincing others that your idea is a winner is hard. One of the problems with pitching ideas to other people is that the receiver often evaluates the person that is pitching the idea instead of focusing on the business concept itself. The person with an idea is often stereotyped by the person listening to the idea. According to researchers it only takes 150 milliseconds for a person to be categorized.

By the end of a 30 minutes presentation people already have lasting judgments about your character. The error in judgment made by the people listening to ideas often does not allow them to properly gauge a project. The author of the article did an extensive research of this topic in the television industry. He later applied what he witness in Hollywood to other industries and the results were the same. Potential investors are very interested in ensuring that the person pitching an idea has creativity.

“People on the receiving end of pitches have no formal, verifiable, or objectives measures for assessing that elusive trait, creativity” (Elsback, 2003). According to the author of the article successful pitchers fall into three prototypes: showrunners, artists, and neophyte. Showrunners combine creative inspiration with production know how. Artist prefer the world of creative ideas to reality, while neophyte tend to be or act as if they are inexperience and naive in order to exploit that to their advantage.

In general people believe that creative people have certain traits such as intuitiveness, sensitivity, passion, and youth. In general the article provided an interesting insight into what occurs in the decision making process to approve ideas or products in the marketplace. I generally believe that the author made some good arguments about what occurs when people pitch ideas to decision makers. Despite the fact that the author made good arguments he did not completely convince me of his theory.

I believe that when a person is listening to an idea the idea itself supersedes whatever opinion that the listener had about the personality of the pitcher. My opinion goes against everything that the author wrote in his article. The author did not show any clear proof that his theory is correct.References Elsbach, K. (2003). How to Pitch a Brilliant Idea. Harvard Business Review.