Organizational Culture Analysis - Essay Example

ORGANIZATIONAL CULTURE ANALYSIS of the of the Introduction Culture is a distinct practice and behaviors that defines the background and origin of a society or an organization. The cultural behaviors, values, and practices constrict and remind the society or an organization of its mission, orientations, objectives, and position in the world mixed with many cultures. Organizational culture in the same way describes the distinct performance and practices that an organization is known for and cannot lose sight of.

According to Goldman & Papson (2000), an organization culture develops to help it cope with its environment. Today, organizational leaders are confronted with many complex issues during their attempts to generate organizational achievement. A leaders success will depend, to a great extent, upon understanding organizational culture. This paper take Nike as an organization and looks into its cultural orientations that have for a long time made the firm to be one of the outstanding companies in the world.

Nike’s organizational cultureOrganization culture forms part of an organizational success factors and many companies rely on the organizational culture to determine their performance and competitive advantages in the industry. Nike is one of the companies reaping effectively from its culture. With an innovative and design culture, Nike has a well-adapted and suited culture that runs through generation to generation (Goldman & Papson, 2000). Its employees have the company’s maxims at finger tips and enjoys in the company’s enviable brands which are known worldwide and are deeply appreciated by sportsmen and sportswomen all around the world.

With a cultural origin and background of digital and design innovator, Nike products have increasingly found the interest and association with millions of customers around the world. The company’s reputation has been built on the extreme commitments of its workers who have maintained their zeal out of motivations and better working environment (Rothacher, 2004). The sense of value, history of quality, and customer satisfaction are the mysteries and secrets of Nike’s corporate culture.The company’s logo shown below is a symbol of inspiration, unity, innovation, and cultural progress in achievement of success.

It is one of the observed artifacts that impacts the values and behaviors of employees of Nike. As argued by Carbasho (2010), Nike, Inc.s heritage is deeply rooted in innovation and cultured in diversity, inclusion, and inspiration as the key drivers of creativity and innovation. For more than the 30,000 employees of Nike, the driving pool of motivations is based on the inspirations culture of reaching the highest potential of humanity. All the same, individuals working for Nike are outstanding and are composed of people with different backgrounds, perspectives, and skills, yet they are combined into one tree of growth and innovation.

In the wake of Nike’s growth, diversity and inclusion means a lot to the company and forms the backbone of its culture. ConclusionDiversity and inclusion is the main organizational culture for Nike for recruiting the most dynamic people, for enriching creativity and innovation to shape its brand, for competitive advantage, and to heighten the stature of brand belief within the culturally diverse consumer base.ReferencesCarbasho, T. (2010). Nike. Santa Barbara, Calif: Greenwood.Goldman, R., & Papson, S. (2000). Nike culture: The sign of the swoosh.

London [u.a.: SAGE Publ.Rothacher, A. (2004). Corporate cultures and global brands. Singapore [u.a.: World Scientific.