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Business report - Research Paper Example

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In this section the researcher will endeavor to conduct a thorough analysis of the survey feedbacks provided by park users in order to examine their attitudes and perceptions towards the outdoor exercise equipment positioned along the walk paths within parks situated within the…
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Business research report
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Business report

Download file to see previous pages... However, upon completion of the survey process and subsequent data screening, responses provided by 438 participants were considered and the rest were omitted. The reason behind the omission was particularly because some of the surveys were incomplete, some responses were biased and error existed in the rest (Mukherji & Albon, 2009; Saunders, Lewis & Thornhil, 2009). The data has been presented both in the form of descriptive. Application of these methodologies enabled the researcher to describe the major aspects of a set of data quantitatively (Somekh & Lewin, 2004; Spradley, 1979). The ultimate aim was to abridge a sample of data quantitatively with the application of any probabilistic model
The first and foremost objective is to determine who are using the park and what the purposes behind that are. In order to achieve this objective, the researcher had to analyze question 1 through to question 4. The first question involved investigation of the main reasons that prompted people to visit the park. It is evident from figure 1 given below that 31.28% of the respondents visit the parks in order to exercise. According to 20.32% of the respondents, walking the dog is the major reason behind their visit to the park. 17.35% of the respondents visited the park in order to accompany their children to the playground. 7.99 % of the respondents visit the park in order to engage themselves in organized sports activities. Sitting/relaxing/socializing is the reason behind visiting parks for 12.79% of the respondents. Among the other major reasons that prompt people to visit their nearby park is to organize family barbecue parties or to fly aero plane models. Given the fact that, majority of the sample population visits the park in order to exercise, it provides an excellent premise for the researcher to conduct an in-depth analysis of their attitudes and perceptions towards outdoor exercise equipment positioned along the walk paths.
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