How to Enhance the Brand Image of Hai Di Lao Hot Pot - Case Study Example

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This study "How to Enhance the Brand Image of Hai Di Lao Hot Pot" designs a business strategy for a Chinese restaurant, сorrecting its marketing gaps, and focusing on developing internal integration that would help it to implement the proposed strategies efficiently…
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How to Enhance the Brand Image of Hai Di Lao Hot Pot
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Download file to see previous pages The restaurant Hai Di Lao Hot Pot expanded its operations with time and started serving a variety of other delicacies. Several other outlets of Hai Di Lao Hot Pot were also started and the business operations were carried through this chain of restaurants. The restaurant reached a stable growth rate over time and this enabled it to open multiple outlets and marketing stores in Nanjing, Tianjin, Shanghai, Beijing and other locations of China. The company employs about 15,500 employees.
Political: The business operation of the restaurant, Hai Di Lao Hot Pot is subject to some political constraints. In emerging nations like China, the government often impose several extensive policies for maintaining a stable and competitive market. Sometimes due to political wars and corruption in bureaucracies, the expansion plans of the company get hampered. The restaurant also has to abide by foreign tax policies in order to expand its business globally.
Economical: The distribution centre, warehouse and factories of the restaurant mainly operate in the Chinese market and thus, it does not have to worry about risks associated with the exchange rate. Economic productivity of China, as measured by the Gross Domestic Product (GDP), is quite stable which implies that there is an increase in the per capita income level of the population. Consumers have high demand and increased purchasing power which enables them to avail speciality dining in restaurants like Hai Di Lao Hot Pot.
Social: Globalization has helped businesses to conduct integrated operations that would help improve the standard of living. Hai Di Lao Hot pot offers its customers with traditional dining habit with a blend of modern styles. The restaurant values the social and cultural aspects that are associated with Chinese food. This ensures that the restaurant maintains stable growth, etc. ...Download file to see next pagesRead More
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