How to Enhance the Brand Image of Hai Di Lao Hot Pot - Case Study Example

Comments (1) Cite this document
This study "How to Enhance the Brand Image of Hai Di Lao Hot Pot" designs a business strategy for a Chinese restaurant, сorrecting its marketing gaps, and focusing on developing internal integration that would help it to implement the proposed strategies efficiently…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.9% of users find it useful
How to Enhance the Brand Image of Hai Di Lao Hot Pot
Read TextPreview

Extract of sample "How to Enhance the Brand Image of Hai Di Lao Hot Pot"

Download file to see previous pages The restaurant Hai Di Lao Hot Pot expanded its operations with time and started serving a variety of other delicacies. Several other outlets of Hai Di Lao Hot Pot were also started and the business operations were carried through this chain of restaurants. The restaurant reached a stable growth rate over time and this enabled it to open multiple outlets and marketing stores in Nanjing, Tianjin, Shanghai, Beijing and other locations of China. The company employs about 15,500 employees.
Political: The business operation of the restaurant, Hai Di Lao Hot Pot is subject to some political constraints. In emerging nations like China, the government often impose several extensive policies for maintaining a stable and competitive market. Sometimes due to political wars and corruption in bureaucracies, the expansion plans of the company get hampered. The restaurant also has to abide by foreign tax policies in order to expand its business globally.
Economical: The distribution centre, warehouse and factories of the restaurant mainly operate in the Chinese market and thus, it does not have to worry about risks associated with the exchange rate. Economic productivity of China, as measured by the Gross Domestic Product (GDP), is quite stable which implies that there is an increase in the per capita income level of the population. Consumers have high demand and increased purchasing power which enables them to avail speciality dining in restaurants like Hai Di Lao Hot Pot.
Social: Globalization has helped businesses to conduct integrated operations that would help improve the standard of living. Hai Di Lao Hot pot offers its customers with traditional dining habit with a blend of modern styles. The restaurant values the social and cultural aspects that are associated with Chinese food. This ensures that the restaurant maintains stable growth, etc. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Business strategy in Chinese restaurant Assignment”, n.d.)
Retrieved from
(Business Strategy in Chinese Restaurant Assignment)
“Business Strategy in Chinese Restaurant Assignment”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
reyhaley added comment 6 months ago
Student rated this paper as
The topic of "Business strategy in Chinese restaurant" was impossible to find. I spent ages to find it. Here at StudentShare, I got the best sample. Many thanks!

CHECK THESE SAMPLES OF How to Enhance the Brand Image of Hai Di Lao Hot Pot

Brand image of Kenya as a destination

...of any destination. The tour operators in turn, should be educated and familiarized with the destination by the host country government. The study concludes that Kenya carries a poor brand image in the minds of the people. The brand image can be enhanced through proper marketing strategy and through educating the tourists. Table of Contents Chapter I: Introduction 1.1 Background 1 1.2 Rationale for the study 2 1.3 Research Aims and Objectives 2 1.4 Structure of the study 3 Chapter II: Literature Review 2.1 Kenya – as a destination 5 2.1.1 Mass tourism and decline 6 2.1.2 Tourist activities in Kenya 8 2.2 Motivation for tourism 9 2.3...
27 Pages(6750 words)Dissertation

Brand Image Development

...Abstract In an extremely competitive world full of many products, branding and marketing is necessary in every company. Every company needs to develop a brand image that will fascinate the consumers. Business is about attracting customers and making profits. A brand is what is familiar to customers and what they are exposed to every day. Introduction The world of business is changing every day because customers have different demands and this makes businesses to compete against each other over who will satisfy the customer more. The biggest issue is how to elevate the significance of products to customers. They have to be more creative than their competitors; this will be reviewed with reference to a successful brand... ...
11 Pages(2750 words)Essay

Reason of brand image transfer between industries Most businesses were known to focus on the internal environment and the way in which this related to specific needs within the business. However, there was little to no application of strategies that incorporated the movement into a new industry and the understanding of how this would affect the brand transfer or asset of the brand. More knowledge on the industry, expectations of the new target market and knowledge management is one of the ways in which businesses would be able to enhance their specific identity for competitive advantage while moving ahead with the industries, instead of receiving neutral or negative responses with the brand...
50 Pages(12500 words)Dissertation

Melting Pot

...? Due The American Melting Pot: Reality or Myth? Introduction When we look back on old documentary footage or watch period style movies we are often reminded of what the ports of the United States looked like at the turn of 20th century. People from all over the world came to this country with few belongings and a lot of big dreams of the better lives that they would build in this new land. They came to be free of the oppressions of their past and embrace the ideals and the freedoms of America. Ideally, these immigrants would bring the best of themselves, blend those talents, gifts and skills, and become Americans, sharing the unified hopes and greater goals of this country. The idea of the United States as an immense...
4 Pages(1000 words)Essay

George At Asda Brand Image and Positioning

...effects of preconscious or subconscious processing of advertising messages. Janiszewski (1988), for instance, presented evidence that the preattentive analysis of a brand name or logo while the consumer focuses attention on other portions of the ad can enhance liking of the brand. Additional studies, have used hemisphere processing theory to examine the effect of different placements of the brand name relative to the focal point of the ad on the evaluation of the brand (Janiszewski, 1990). In the fourth area of research, a number of studies have examined how the processing of an advertisement may be affected by its structure. Droge...
20 Pages(5000 words)Essay

Improving Brand Loyalty through Brand Image Starbucks Company

...Improving Brand Loyalty through Brand Image Starbucks Company Starbucks 2 2 Executive Summary This dissertation aims to examine the world of global business, advertising, sales, Internet and technology, innovation, brand and brand strategy, and brand loyalty. It does so in order to gain a better understanding in how Starbucks can improve its brand to create a competitive advantage and gain more brand loyalty. The objectives are as follows: 1. To investigate the influence of Starbucks's brand image on its brand royalty 2. To...
62 Pages(15500 words)Dissertation

In His Image by Brand and Yancey

...In the Likeness of God The likeness of the Maker is described in "In His Image" as written by Philip Yancey and Dr. Paul Brand. The first was an editor of Christianity Today magazine while Dr. Brand was a famous hand surgeon, at the same time a leprosy specialist. Summary. Yancey in this book documented the work of Dr. Brandt among the leprosy patients who were deformed and unloved, most notably in the destitute areas of India. This disease was such that the victims felt no pain, hence, would not easily notice when some parts of the body are being maimed. The book argues that pain is a gift from God. Having pain would alert anyone when subjected to anything that would tend to destroy...
2 Pages(500 words)Book Report/Review

Brand image

...Brand Image Introduction According to studies, a brand image, be it a person or product, is always from the eyes of other persons (Web Notes 1). Formation of an image is normally on the perceptions that consumers have on a brand, for instance the brand Microsoft is normally associated with outstanding performance as well as reliability when it comes to software production. Studies show that for a company to be in a position to withstand competition from other companies doing the same business, the most important aspect that ought to be put into consideration is the brand (Web Notes 2). Using Microsoft...
3 Pages(750 words)Essay

Brand Image and Corporate Identity

... Brand Image and Corporate Identity Introduction Brand name and corporate identity are two useful elements that define the success of an organization. A company’s integrated marketing plan should consider maintaining an effective organization’s image. The image is usually based on the perceptions of the customers on the products and the company itself. The perceptions of the customers about the firm are influenced through marketing tactics such as product promotions, advertisements, and personal selling. In this regard, marketing managers are supposed to create tactics that improve the sales of the firm and also bolster a positive image of the firm (Ogden & Ogden 2014). The two elements, brand name and corporate identity, must... be...
3 Pages(750 words)Essay

Today's Marketing for Building Powerful Brand Image

...shorter. These companies could not sustain competition in this new business environment and they had to take a back seat. Brand loyalties have shifted again for the same reason that the older brands had to phase out as more powerful brands have overtaken them. With enhancements in the standard of manufacturing and improvement in product quality firms had to find newer means to differentiate and thereby find a reason to charge a premium price. So again, it is all about building the right brand image and appealing to the senses of the consumers. Once the brand name gets established, firms introduce new products (different...
14 Pages(3500 words)Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic How to Enhance the Brand Image of Hai Di Lao Hot Pot for FREE!

Contact Us