Analysis of the Article Concerning Ethical Techniques That Guide Managers in Running Their Business - Essay Example

 According to Goodpaster, managers should ensure that their companies treat both the internal and external stakeholders fairly (2). The internal stakeholders include employees while external stakeholders include customers and the community.

Therefore, the mission statement is ethically correct because it states that the firm aims at treating its stakeholders fairly. Since the statement has not categorized the stakeholders, it means that it will treat all participants who are involved in the transaction equally. The mission statement also aims at ensuring that stakeholders achieve maximum satisfaction. This indicates that this statement is based on the utilitarian ethical critical thinking technique. The article argues that the utilitarian principle is classified under normative ethics and it aims at providing maximum utility to all parties who are involved in an organization.

Normative ethics is a field that aims at differentiating right from wrong (Goodpaster 5). Therefore, it means that if the disutility that stakeholders get from an organization surpasses the utilities, it means that the company acts unethically.