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An Evaluation of the Impact of Sales Representatives on International Business - Dissertation Example

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With the expansion of local businesses into the international market, managers now have to focus on employing such marketing techniques that are effective globally in the international business market…
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An Evaluation of the Impact of Sales Representatives on International Business
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"An Evaluation of the Impact of Sales Representatives on International Business"

Download file to see previous pages This dissertation is a qualitative analysis of the value of this method of business management. It discusses findings in the form of revenue and profit charts of the selected company, and analyses those findings in light of the restructuring of the company business policy by the incorporation of sales representatives as marketing agents. It concludes by presenting recommendations on the measures that could be adopted to improve the impact and efficiency of sales representatives across the world, by highlighting and studying the challenges that the representatives might face in the field. Through this dissertation, it is recommended that instead of relying solely on one technique of international business dealing, the multi national companies should employ a combination of techniques so that the limitations of one are compensated for by the advantages of the other; in this case, such combination would be that of using sales representatives along with retail and departmental stores for international business. ...
…………………………… 23 3.2: Findings…………………………………………………… 24 3.3: Analysis…………………………………………………… 40 Chapter 4: Advantages and Limitaitons……………………………… 43 4.1: Advantages of Sales Representatives……………….…… 43 4.2: Limitations………………………………………………… 48 4.2a: Limitations of the study………………………… 48 4.2b: Limitations of the method………………………. 50 Chapter 5: Recommendations and Conclusion…………...…………... 54 5.1: Recommendations……………………………..…………… 54 5.2: Conclusion………………………………………….……… 63 Bibliography……………………………………………………………. 67 List of Tables Table Page Number 3.2.1: Revenue divisions of Avon…………………………………. 26 3.2.2: Fourth quarter revenue and profit Avon…………………… 27 3.2.3: Total and net global expenses of Avon…………………… 30 3.2.4: Zonal revenues and profits of Avon………………………..39 List of Figures Figure Page Number 3.2.1: Overall percentage trend in total revenue and operating profits…………………………………………… 33 3.2.2: Percentage trend in total revenue and operating profits in Latin America………………………. 34 3.2.3: Percentage trend in total revenue and operating profits in North America……………………… 35 3.2.4: Percentage trend in total revenue and operating profits in Central and Eastern Europe……….. 36 3.2.5: Percentage trend in total revenue and operating profits in Western Europe, Middle East, and ...Download file to see next pagesRead More
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