SWOT analysis( Food Truck) - Essay Example

Task: SWOT analysis (Food Truck) Any business idea within the confines of social, economic, legal and analytical requirementsstand a chance of weathering through the dynamic business environment (Pahl and Anne 21). A Smoothies Food Truck business has various opportunities, which if well exploited guarantees not only a market share, but a magnanimous competitive advantage. Mobility Evidently, a Smoothies Food Truck food truck has the capacity to shift location from one area of demand to another until customer loyalty is achieved.

The opportunity allows managers to find information of an event or striking market then shift base as in the case of students or party occasions that only last for a given time.Quick and easySmoothies Food Truck is not tantamount to complications. It is a quick, order and easy process that ensures many customers get services within the shortest time possible. Therefore, it has an advantage of over shops offering the same services where one has to pay a cashier before enjoying the smoothie. The opportunity allows turnoverNo or limited marketingA Smoothies Food Truck market itself as it moves around.

The opportunity makes it a financially viable business idea characterised by limited or no financial advertisement costs. The truck itself acts as a marketing platform; the opportunity allows proprietors to concentrate on operational costs.Uniform and direct customer servicea Smoothies Food Truck targets customers of all ages while giving personalised services. The opportunity allows for feedback and flexibility of operations. In this light, a Smoothies Food Truck is guaranteed of success as the direct customer service promotes exchange of information for improvement of services.

Works CitedPahl, Nadine, and Anne Richter. Swot Analysis: Idea, Methodology and a Practical Approach. Munchen: GRIN Verlag, 2007. Print.