StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Advertising Campaign: Blackberry Bold - Essay Example

Cite this document
Summary
The campaign, spearheaded by RIM and AT&T, launched several advertisements and commercials in an attempt to capture a cross band of consumers for their new product, but in doing…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.3% of users find it useful
Advertising Campaign: Blackberry Bold
Read Text Preview

Extract of sample "Advertising Campaign: Blackberry Bold"

Download file to see previous pages

cial shows the runner’s legs moving at a supersonic speed while everything else in the commercial has slowed to a near halt to focus on discussion about the BlackBerry Bold. The theme of not only being fast, but faster than everyone else, is the obvious goal in the spot, and that is cemented with lines like “me, I’m fast!”1 and ”It’s good to be fast”,2 as the runner crosses the finish line, a sure winner. The problem with this commercial is poor execution and delivery on several levels.

Firstly, the commercial takes place in a sports arena, and the runner’s voice, as clear as it is, fails to make up for all the noise and audio feedback that crashes behind the spoken text. It’s enough to make a viewer want to plug their ears, not listen further. Secondly, the commercial fails to highlight the features of the BlackBerry Bold, because there is more dominant graphic emphasis on the runner’s fast moving legs and the track race than the elements of the phone itself. The air of excitement was indeed captured in this commercial, but is probably better suited for a sports deodorant commercial than anything else.

Thirdly, unless you are a runner or athlete yourself, it’s pretty unlikely that the average BlackBerry user, potential or otherwise, is going to be able to identify with this character, ergo, an all around poor choice of talent for such an important piece of technology. Another ineffective commercial can be found at the product’s own website. It briefly shows a plethora of mosaic-tiled images of various people and things that come together to form the image of the BlackBerry Bold phone. Over this are the spoken words “Connect to everything you love in life in a bold new way….

BlackBerry Bold…as beautiful as it is powerful.”3 The commercial features lovely new age trickling music in the background, and bright colors in motion, but, like the previous commercial, fails to inform the viewer exactly how they can use the phone and what its

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Advertising Campaign: Blackberry Bold Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Advertising Campaign: Blackberry Bold Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/miscellaneous/1555638-advertising-campaign-blackberry-bold
(Advertising Campaign: Blackberry Bold Essay Example | Topics and Well Written Essays - 1250 Words)
Advertising Campaign: Blackberry Bold Essay Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/miscellaneous/1555638-advertising-campaign-blackberry-bold.
“Advertising Campaign: Blackberry Bold Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/miscellaneous/1555638-advertising-campaign-blackberry-bold.
  • Cited: 0 times

CHECK THESE SAMPLES OF Advertising Campaign: Blackberry Bold

Why Should a Firm Cooperate with an Advertising Agency

raquo; describes the stages of developing an effective ad strategy for a client company, developing a media plan, testing on a small reference group, placement in relevant media, monitor the effectiveness of the advertising campaign etc.... Finally, we provide a follow up after implementation of the campaign to ensure success.... The paper “Why Should a Firm Cooperate with an advertising Agency?... nbsp;… It is upon a company to decide whether they employ the services of an advertising agency or not....
11 Pages (2750 words) Coursework

Nokia: Global Market

Plenty of alternate brands are available (blackberry, iPhone, Samsung Galaxy, HTC and others).... International Business Strategy - NOKIA on Global Market Table of Contents Table of Contents 2 Porter's Five Forces of Competition 3 Buyer power 3 Threat of Substitutes 3 Degree of Rivalry 4 PEST Analysis- Nokia 6 Political Factors 6 Economic Factors 7 Social Factor 7 Technological 7 Recommendations 8 Segmenting & Targeting 9 Price 11 Reference 13 Porter's Five Forces of Competition Buyer power Rise of the Smartphone has forced retail buyers to stock products in advance while some market players such as Apple, Samsung are filliping forward integration by setting their own online and offline retail sales (Slatter, 2006, p....
6 Pages (1500 words) Essay

IPhone Advertisement Campaigns, Current Sales

Even though the advertisement campaign for iPhone 5 has just begun, the result of this campaign is already bearing fruits with record braking sales being reported in various markets.... Labeled the 'Genius ads' the previous advertisement campaign consisted of three Television advertisements that were broadcasted during the Olympics Opening Ceremony and depicted an Apple worker (Genius) assisting several Mac owners in unlikely situations....
9 Pages (2250 words) Case Study

Evaluating Tactics and Competitors of Blackberry Z10

blackberry z10 Name Professor Course Institution Date SITUATION ANALYSIS In order to realize the ability of the product taking over the market, it is important to carry out a situation analysis that helps in determining how the product relates to its environment.... Company blackberry z10 is product from the blackberry Company, serving as the latest release from the company.... The realization by the company that the amount of sales for their product was on the decrease is what led to the production of the blackberry z10....
10 Pages (2500 words) Essay

Marketing the New Product of IMMO

In this report the author analyses the product that IMMO has to offer and then makes various recommendations on the different areas of the business that should be taken into consideration, the different factors and variables that can affect the advertising and marketing of the product and also the implications of the strategies that have been suggested. … It is the author's opinion that IMMO has an excellent product in its hands and should do everything possible to market it....
12 Pages (3000 words) Essay

International Business Strategy: NOKIA on Global Market

Operating systems such as blackberry OS, Windows Phone, Android and iOS are essential gears for Smartphone manufacturers.... nbsp;  Smartphone manufacturers are competing with each other in terms of implementing new technologies, gaining access to a new market, advertising exposure and many others....
7 Pages (1750 words) Case Study

Mobile Telecommunications and the Impact on Economic Development

blackberry 6210 was the first device the company offered.... The phone could email, text, browse the web, and blackberry messenger service.... This report "Mobile Telecommunications and the Impact on Economic Development" discusses mobile phones that have changed the world completely....
7 Pages (1750 words) Report

An Integrated Marketing Strategy for Xiaomi Brand

A combination of these two aspects makes the brand especially attractive in contrast to such giants as Apple, Samsung, Nokia, and blackberry (Loehnis, 2014).... The author outlines the Public Relations campaign and Customer Social Relationships, the Internet marketing campaign including online promotion and e-mail campaigns....
6 Pages (1500 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us