Understanding Organizational Culture at Pepsico - Case Study Example

CEO Project-PepsiCo Implementation program Pepsi Company is a big multinational corporation that must consider the magnitude of its investment in order to implement its policies effectively. This implies that the management of the company must introduce its projects strategically and conscious of the size of the company. The success of the company relies on the efficacy of its marketing and management strategies. As discussed earlier, the company has numerous policies in its management pipeline. In order to implement the policies, the management must consider specific features key among which is the large size of the market the company in which the company operates. Additionally, the implementation process must consider the structure of the company in order to curb the prevalence of conflicts in the company’s management. The company carries out extensive environmental conservation projects. Such are effective social responsive management techniques that position the company favorably in the market. Social responsive investment is a marketing strategy in which the company appreciates that it exists and is part of the society. This way, the company must institute changes that influence the preference of the society thus positioning its projects and products strategically in the market. The policies of the company portray an extensive culture as the company strives to develop the culture of ownership. Culture refers to the manner in which a company operates and meets its objectives. The policy asserts that the company strives to develop a culture of ownership. Ownership is an effective introductory strategy and an approach that the company uses successfully to implement its numerous conservation projects. The conservation of the environment is a responsibility of every individual who draws respective benefits from the environment. By installing the culture of ownership, the company ensures both its stakeholders and members of the society appreciate its numerous conservation policies a feature that expedites the implementation process. The culture of ownership encourages responsive and interactions with the environment. The management and other employees of the company will begin maintaining dignified interaction with the environment as they strive to conserve the environment. This way, the society readily adopts the company’s environmental conservation initiatives thus expediting the roll out of the company’s projects. However, the development of a culture especially in such a large multinational corporation requires effective planning in order to uphold the standards and the quality of the projects. The company should for example identify its major market thus rolling out such extensive projects and instilling the culture of ownership in both the company and in the society. The identification of markets positions Europe and America as some of the major beneficiaries of the company’s environment conservation projects. The two are among the major markets for the company’s products. After rolling out extensive conservation projects in the two markets, the company is likely to register increase in its profitability. As discussed earlier, the two are the largest markets for the company’s products. Additionally, the two are literate markets with the consumers considerate of the features of both a product and the operations of the company. As stated, social earlier, social corporate investing is a marketing strategy. This implies that effective social corporate investing should result in an increase in the profitability of a company. Segmenting is an equally important marketing strategy that the company uses in rolling out its extensive marketing plans such as the environmental conservation programs discussed earlier. By rolling out the projects in the Europe before spreading out to the United States and the rest of the world is a portrayal of the company segmenting strategy as they roll out the plan in stages. The implementation program also has periodic assessment in order to determine the success and effects of the extensive marketing campaigns that the company will roll out. The projects require effective assessment since such helps criticize the operations and plans of the company in order to provide the marketing team with an opportunity to assess its progress. The development of a culture for example is a process that strives to revise the inherent features of the marketing team by positioning environmental conservation as a part of the company’s operations. This implies that the company will always consider the projects in marketing budgets. This requires effective budgetary considerations in order to enhance the profitability of the company. The assessments will therefore serve the important role of pointing out the features of the marketing strategies to revise alongside those that require increased investments. Business integration is yet another fundamental marketing strategy that the company uses in introducing its environmental conservation measures. The company’s programs prove that the company integrates its environmental conservation projects in both its long and short-term projects. This underscores the company’s inclusion of its social responsive investment in marketing budget. This implies that the company considers environmental conservation as an important marketing technique thereby including such in its short term and long-term business decisions. Among the business decisions that the company undertakes that proves the integration of the environmental conservation include the company’s expansion and introduction of new product brands. Among the company’s primary objective is to increase its market share. To achieve this, the company ventures out into new markets with some of the new markets being Africa and parts of Asian. In a portrayal of the company’s integration of the environmental conservation in its operations, the company rolls out elaborate environmental conservation projects in such new markets. The implementation of such projects thus relies in the company’s expansion project. As the company expands into new markets, the company considers rolling out effective environmental conservation policies and operations in its budget. Integrating the conservation policies in the in the operations of the company portrays that the company in deed strives to develop a culture of ownership in its operations (Bachmeier, 2013). This way, the marketing team incorporates environmental conservation in their operations by either developing an operational foundation to run the numerous environmental conservation projects or running parallel conservation projects. Resource allocation is important in undertaking the numerous marketing endeavors. With this understanding, the company thus develops elaborate marketing budgets by considering the numerous marketing technique key among which is environmental conservation. In order to achieve this, the marketing team understands the need for adequate resource in order to enhance to enhance the numerous marketing features including the conservation of the environment. As discussed earlier, the company operates on effectively constructed budgets that advise the use of the company’s resources in marketing. Conserving the environment is an expensive project especially in the contemporary society (Alvesson, 2012). Such regions as China record high standards of pollution, this implies that investing in the conservation of the environment in such markets require adequate financial resource allocation in order to enhance the success of such projects. The company therefore develops balanced budgets that ensure that it allocates adequate finance and human among other types of resources in its numerous environmental conservation projects (Drejer, 2002). Just as wish the case with any other projects, the company provides environmental conservation the seriousness it deserves owing to its importance in marketing. Social responsive investing is among the most effective yet the cheapest ways of advertising (Feinschreiber, McNeill & Kent, 2012). The company therefore rolls out effective conservation projects in different markets throughout the world. The selection of the regions is equally strategic since the company strives to uphold its primary objectives while ensuring that the society benefits. By integrating environmental conservation in the decisions, the company succeeds in developing a culture of ownership. This ensures that the company allocates adequate resources to environmental conservation thus enhancing the success of such projects besides enhancing the profitability and growth of the company into different markets. Among the most essential factors that affect the operation of commercial organization are legal factors. A company must always comply with the legal requirements operational in the markets. Such often include environmental, safety and health among many other vital aspects of operations. In order to curb conflicts, Pepsi complies with the regulations as it upholds the basic requirements (Adcock & Halborg, 2001). Environmental pollution is an important social factor that every government strives to contain in order to achieve this; governments often develop elaborate laws to govern the operation of commercial organizations including Pepsi. In order to curb conflicts that arise from such legislations, Pepsi ensures that it fine-tunes its operations to the dictates of the legislations prevalent in a country. Safety and health management are equally essential features that do not only motivate the employees but also proves compliance since governments often strive to safeguard the interests of its citizens (Ansoff, 1965). The management of Pepsi thus understands the importance of effective management of the health and safety of its employees. This way, the company has numerous codes of conduct that guide the behavior of their employees and the elations they forge while in the company. This way, the company strives to develop safe and conducive working environments that encourage productivity. The management of health safety and environmental issues and compliance with the regulations in a country are ways in which a company develops an appropriate organizational culture. Performance improvement is a portrayal of growth and expansion, which underscores some of the primary objectives of the company. The company therefore develops effective operational programs that have effective assessment measures. Assessing the operations of the company are fundamental in ensuring that the company succeeds. Assessing the operations helps the management observe the operations of the company by identifying the features lagging alongside those that are performing exemplary. This way, the company corrects its operations thus succeeding in the creation of appropriate cultures. Assessing the performance of the organization thus occurs periodically with the company assessing its marketing and management strategies. Its compliance with the health safety and environmental regulations provides a practical basis for self-assessment. However, the company must develop its own internal mechanisms of assessing its performance. Pepsi thus has specific short terms goals that help the management discover the pitfalls in its plans. Among the last stages in the implementation program is continual improvement. This arises from effective assessment of the operations of the company. By assessing its operations, the company improves its operations by rectifying its mistakes. Managing such fundamental features as the health, safety and the environment are vital and equally dynamic. The management of the company must therefore consider the prevailing technological, social and political trends among many others in its operations in order to streamline its operations to the prevailing features in the market. In retrospect, social responsive investing is an effective marketing tool that assures is both cheat and effective. Marketing is among the most important management functions in an organization. Pepsi understands the importance of this and therefore rolls out effective marketing plans besides developing a conducive working environment for its employees. References Adcock, D. & Halborg, A., et al. (2001). Marketing. Harlow: Financial Times/Prentice Hall. Alvesson, M. (2012). Understanding Organizational Culture (Google eBook). London: SAGE. Ansoff, I. (1965). Corporate Strategy. New York: McGraw-Hill Bachmeier, K. (2013). Analysis of Marketing Strategies Used by PepsiCo Based on Ansoffs Theory. London: GRIN Verlag. Drejer, A. (2002). Strategic Management and Core Competencies: Theory and Application. New York: Greenwood Publishing Group. Feinschreiber, R., McNeill, F. and Kent, M. (2012). Wiley Corporate F and A: Transfer Pricing Handbook : Guidance for the OECD Regulations. Somerset: Wiley. Read More