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Business plan for Education and Cookery School - Essay Example

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This paper is a business plan for Education and Cookery School in Harnhill, Gloucestershire. This paper discussed various factors that affect planning of strategies for the Education and Cookery School using SWOT and PESTEL analysis…
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The project offers children with hands-on-firm experience as they learn. It will allow children to learn about food sources, the process of making food, and farming conservation concepts. The education center will also be equipped with a kitchen where students will learn how to cook as part of field-to-fork cycle. The education center will offer evening cookery classes that emphasize on field-to-fork cycle. These classes will run between 6:30 PM and 9:00 PM three days in the week. Weekend classes will also be offered at special times of the where when certain harvests are made.

The strategy of the project is to work with local schools, Countryside Learning, FACE and growing schools in order to provide a fully integrated learning environment. The target is to reach 200 schools within Gloucestershire County and later expand to other schools in North Wiltshire and beyond. Farm diversification has become an important element in the farming industry in the UK. Great Britain suggests that half of the farms in the UK utilize some form of diversification. These diversification businesses bring about £10,400 extra income for the farm.

Diversification also increases the utilization of physical resources within the farm. Furthermore, it enhances better utilization of farming skills. Diversification also integrates the farm into the rural economy. Farm diversification alternatives may be agricultural or non-agricultural. This business plan suggests a planned non-agricultural approach to business diversification. The name of the business is Education and Cookery School (ECS). The business is located on the lower Harnhill farm which is owned by the Royal Agricultural University.

It will be an educational center that will offer education to local schools within Gloucestershire County towns including Harnhill, Cirencester, Cheltenham, Marlborough, Royal Wotton Bassett and Swindon. The educational center will offer evening classes and special classes during the weekend on special harvest periods. Located on the outskirts of Cirencester in Gloucestershire, Harnhill is a prominently mixed farm with of about 600 acres.

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