Site Revenue Generation - Essay Example

ESPN uses Sell sponsored content areas in the site where many companies provide content, articles, functionality, and online tools in exchange for recognition via a link to their website. ESPN site uses this way too in line with companies that manufacture sports products that are used worldwide.

Sell exit traffic technique is used in the site by utilizing the clicks by the customers to certain areas or buttons which in turn sends the client to a complimentary website related to the organizations like clubs. This helps in the utilization of affiliate codes or arrange of Cost per Acquisition. It may use the Cost per Lead approach for rewarding customers that the destination site was able to convert.

ESPN uses Join relevant affiliate programs using small adverts in terms of either competition approach or betting approach that leads to affiliate sites. The affiliate is paid a ‘finder fee’ for customers that they send to the website. By referring people to various sites with products and services that are of interest to the visitors, they generate revenue. This is best realized by the link to banks and financial-related sites during the selling of tickets for the oncoming events via the site. Much of the related sequence of activities by the visitors apply.

The use of Sell ‘Opt-in’ traffic in the sales funnel by ESPN site generates revenue by many companies paying for names and email addresses of people who have opted to receive special offers and information. This is made possible by the registration process required on the site for purposes of login whenever the visitors need to get the widest scope of information provided on the site. The ‘finder fee’ is paid per every person that agrees to receive a free trial of publication related to the company.

ESPN accepts advertisements, sales of media kits, interest-based adverts, and reports bugs as major strategies or revenue collection. The venture is intertwined in relevant aspects that support the collection of revenue in the broader spectrum and maximizes the benefits of the site in line with its popularity worldwide. “ESPN site accesses the strategy that includes the use of customer premium savings and services, use of pop-up ads that generate between 5 to 15 percent of daily sales on the site and support to domains that have no designed website” (Ye, 320).