The Apple Phenomenon - Essay Example

Hp enjoys China’s economic growth rate. The increasing economy of China, where the company has a base, accelerates the company’s growth. The company expands into the Chinese market allowing them a competitive advantage.

The company’s brand reputation is quite an advantage. Hp is a leading pc manufacturer, and it enjoys more than 15% of the world’s market share. The company, over the years, uses a technique that enables it to produce different products other than PCs.

Apple, on the other hand, enjoys customer support.  The reason for constant customer loyalty is their closed ecosystem. This is a unique technique to apple. It contains a wide range of products that welcomes support from many customers who purchase them. The company is a leading innovator of mobile devices. It enjoys more profits from the sale of mobile technology than other companies. The retail stores ensure a strong customer relationship with the company. High pricing of commodities differentiates it from the prices at Hp. While Hp specializes in the manufacture of PCs, apple switched and concentrated on producing mobile devices.