Campus Crew Customer Communication - Coursework Example

Section/# Communications Strategy One of the primary aspects f whether any business will experience a degree of success is the level and means by which they interact with and communicate with their client base and/or customers. An overarching framework for how this takes place is referred to as a customer communications strategy. Though business analysts are often at odds with regards to the most important part of a company’s business model, it can be convincingly argued that without a robust customer communication strategy, the means by which a firm/entity can integrate an appreciation for and understanding of its product or service to the customer would be all but non-existent.

As a function of this, this brief analysis will consider the customer communication strategy for campus crew in Peterborough Ontario.Due to this particular understanding of the customer communication strategy, the Peterborough Ontario campus crew has a limited scope and interaction with the end consumer. Whereas other aspects of the business cycle integrate directly with the consumer and expressly state their function/purpose/and service offerings, the campus crew is non-proactive and its offerings and services to the end consumer are merely taken for granted (Hennig-Thurau 57).

As such, this does not present a situation in which the business model or business plan has a high degree of interaction with the consumer and therefore risks the continuation of services due to an under-appreciation and or misunderstanding of responsibilities and services engaged upon. In this way, it is the recommendation of this author that in order to engage with shareholders in a more complete way, the customer communications strategy of the campus crew in Peterborough Ontario must be completed overhauled and updated so as to engage the shareholders and customers with the services and products offered.

Work CitedHennig-Thurau, Thorsten. "Relationship Quality And Customer Retention Through Strategic Communication Of Customer Skills." Journal Of Marketing Management 16.1-3 (2000): 55-79. Business Source Premier. Web. 25 Mar. 2013.