The Enterprise Is Emirates Airlines - Assignment Example

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The study focuses on the organizational culture and the leadership of Emirates Airlines and also on the various aspects by which the organizational culture is utilized by the management of Emirates Airlines. Culture refers to the ethics and the values of the community…
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Download file to see previous pages Background Emirates Airlines was established by the Government of United Arab Emirates (UAE) in an agreement with the Pakistan International Airlines (PIA), in May 1985 and the foremost service was started on 25th October, 1985. It is one of the largest airlines of Middle East and recognized as a global player in worldwide airline industry (Cannegieter, 2004). Emirates Airlines had begun their first flight with the destination of Bombay, Delhi (India), Karachi in Pakistan along with Colombo in Sri Lanka and Cairo in Egypt. In 1987, Emirates had started the services with London, Frankfurt and Istanbul. In 1992, the airline company had expanded their services to Djakarta, Rome and Paris. In present days, Emirates Airlines is offering their customers with the domestic, the international and the regional flights. They are serving 53 countries with 75 destinations in the Middle East, Europe, CIS, Africa, Australia and many other regions (Cannegieter, 2004). The Emirates Group holds 40 percent of stock in the Airlanka. It is an airline company of Sri Lanka. Emirates Airlines has recently made 10 years agreement with Airlanka. This in turn can increase the long-term growth of the company. The organization has made ‘code share’ based agreements with Air Mauritius, ANA, Air India, British Airways, Daallo Airlines, continental Airlines, Finnair, Japan Airlines, Srilankan Airlines and Thai Airway international (Cannegieter, 2004). Emirates Airlines hardly faced economic downturn because the company has set up their centre point in Dubai to get connected with European and Asian countries. Dubai is the ‘City of Gold’ in tourism and commerce and is also known as tax free city for shopping. Many luxurious hotels are also situated their like Burj-Al Arab and other seven star...
This essay stresses that organizational culture encompasses the customer satisfaction along with the organizational dedication to the employees because both customer and employee satisfaction are essential factors to gain competency in the market. Adaptability, involvement, mission and consistency are the aspects of Denison Organizational Culture Model
This paper makes a conclusion that Emirates Airlines has implemented the organizational culture successfully and through the Denison Model, it can be inferred that motivating the customers and satisfying the employees are the key features of cultural management. From the above context, it can be stated that Emirates Airlines are highly concentrated on the motivating the customer along with analyzing the customer requirements. Emirates Airlines have won many awards for providing high class services. The company has motivated their employees by providing incentives, gratuity payment and bonus. Employees of the Emirates Airlines are secured for the future because the government is providing them with the insurance and pension payment. Customer satisfaction level of Emirates Airline can be judged by the company’s dedication that has been discussed earlier. Emirates Airlines had committed to ensure the customer satisfaction along with the motivation of the employees, this can be one of the reasons for it to become one of the largest airline companies throughout the world. ...Download file to see next pagesRead More
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