The Application of Market-Driven Approach in Health Care - Essay Example

For those opposing the application of a market-driven approach in health care, the argument is that the model reverses the ethical priorities, by putting costs minimization measures and profit earning motives first while rendering patient care the secondary objective.

3. Columbia/HCA applied mixed strategies, with some of them being sound while others were flawed and wrong. The strategy regarding physicians’ equity and the one involving national branding were flawed strategies. However, all of the other strategies applied were sound, since they have been applied by the nonprofit hospitals and remained successful.

The physicians’ equity and the national branding strategies were wrong, since they caused tradeoffs between patient care and profits, thus encouraging the compromise of health care to patients. The other strategies were appropriate, seeking to improve the efficiency of the institution. The problem is that the degree of the tenacity with which these strategies were implemented, was so strong, such that it caused the compromise of services offered to patients while advancing the profit-making motives of the organization. However, the subsequent strategies that redefined the mission of the organization and renamed, made the whole situation better.