American Elections Issues - Essay Example

It was a campaign that spoke of sheer marketing and advertising genius. This creative pharmacy design was an idea of “Help Remedies”, which was a start-up shop selling small portions of medicines, and the shop was called “The help shop”. The whole scene was set up like a real-time support system. The funny scenes were created as an effort to provide people comic relief, as well as to market its low-budget medicines directed to provide relief for single ailments, such as headache, insomnia, body ache etc. The scenes included a high-heel-wearing model walking on a treadmill to market for its “Help I Have a blister” packet of bandages, and a performer sleeping in a store window to divert interest towards its “Help I Can’t sleep” caplets (Olsen, p.B3). The store team not only imparted information to passers-by regarding ailments but also distributed its head-ache packets and nausea medicine to polling stations and campaign offices. Their marketing style may seem comical and wacky, but the store founders claim to have conveyed a serious message. I have understood from my marketing insight that they have tried to simplify the buying process for the customers, who often seem confused by the varying brands and products on offer. People end up buying more than they need, due to excessive marketing campaigns, this simplified strategy of low dosages for single ailments not a host of ailments, made people realize what they aim to buy for lesser prices. Marketing should be done for people who are not experts, but still customers, who want simple solutions for complex problems, with creativity and fun all rolled into one.  This campaign carved a niche for itself in the already crowded pharmaceutical market; it included viral videos, performance windows and tactile packaging to make the message clear, direct and on-the-spot (Olsen, p.B3).