Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Advertising Plan for Shazam - Research Paper Example

Comments (0) Cite this document
In the paper “Advertising Plan for Shazam,” the author discusses an advertising plan for Shazam entertainment limited, which intended to revitalize the service through effective brand positioning, widened reach to capture other segments and increasing use among the main target…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.6% of users find it useful
Advertising Plan for Shazam
Read TextPreview

Extract of sample "Advertising Plan for Shazam"

Download file to see previous pages The various platforms in the mobile phone operating systems have also been changing at a first pace and hence the company’s need for an advertising strategy geared to keep up with this dynamism.
The main objective is to expand the target market for about 200% within the first half of the period of advertising and even grow it further in the long run. This is to be achieved at a very lean but objective budget estimate of about 2% of the total revenue derived from additional sales or profit.
The plan further outlines an evaluation criterion for the proposed advertisement campaign to ensure that all set objectives and targets are met in accordance with the schedule and in line with the rapid changes being experienced in the industry.
Shazam entertainment limited is a privately owned company connecting over 250 million individuals to their preferred brand, TV shows and music (Shazam Entertainment Ltd 2). This advertisement plan aims to leverage this potential and exploit other avenues to ensure that the brand derives further gains in the competitive industry.
The multimedia content industry is at the peak of competition today owing to vibrant watching and sharing population that mostly consist of the youth. This has been further enhanced by an ever-growing number of social sites that people are able to communicate using tools like voice, text and video chats. In the process of these communications on the internet, the users end up commenting on various things and sharing information that sometimes can be in the form of referrals to some form of -multimedia content.
Shazam has a presence in the world’s major cities laden with social media enthusiasts. It is positive to note that it has been positioned to take advantage of the opportunities that come with the ever-growing mobile phone platforms that have come to be the single most effective and preferred communication and entertainment tool in the world today. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(Advertising Plan for Shazam Research Paper Example | Topics and Well Written Essays - 1250 words, n.d.)
Advertising Plan for Shazam Research Paper Example | Topics and Well Written Essays - 1250 words. Retrieved from
(Advertising Plan for Shazam Research Paper Example | Topics and Well Written Essays - 1250 Words)
Advertising Plan for Shazam Research Paper Example | Topics and Well Written Essays - 1250 Words.
“Advertising Plan for Shazam Research Paper Example | Topics and Well Written Essays - 1250 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Advertising Plan for Shazam

Marketing Advertising IMC Plan (Glaceau co.)

...10th December Marketing Advertising IMC Plan Targeting Targeting means splitting the market into different segments and analyzing each segment for the benefit it offers to the company. This is a primary requirement for any company before it decides to spend a large amount of money on advertisements and other marketing methods. Targeting helps us to decide which segment will give the best value for money. A firm can adopt 1 of the 3 strategies to target customers 1) Undifferentiated Marketing This type of marketing does not target 1 particular segment of the market. The firm adopts one marketing strategy and tries to attract as many customers as possible through this strategy. Customers...
9 Pages(2250 words)Research Paper

Advertising Ad Plan

...? Advertising Plan ADVERTISING AD PLAN The projected sales of Identify your budget a) Calculate projected sales and set aside apercentage of the total figure for marketing expenses. 3% - 7% average figure. Projected sale $14, 870,000, 000 Less operating cost $ 9, 453, 700, 000 Gross profit $ 5, 416, 300, 000 Total expenses $ 12, 173,000, 000 Partial factor 3.573 % Total 5.222 % Marketing department $ 270.8 million employed in expenses Projected sales of $ 24.4 billion (Wood, 2003) Identify which media your competitors and your industry use the most. Most of the competitors in the food industry use television. The use of magazines also proves to be frequented media of advertising. Some countries provide the compliance policy... for the...
3 Pages(750 words)Essay

Advertising plan for Vodafone

...are listed below. 1) Budget 2) Campaign Objectives 3) Target audience 4) Timing One of the main issues is to set the budget. Most of the companies prefer low budget with perfect quality. Before taking advertisements we have to initially set the budget and then go ahead with that budget. Then plan according to the budget. After that, what to take into account is “will the budget meet the coverage we want?”. A firm that has limited budget should focus on the coverage of the advertisements. Another main thing is Campaigning. If the objective of the campaign is most attractive and is easy to understand, it will help each product significantly. Wherever you go our network follows is the...
10 Pages(2500 words)Assignment

MBA Advertising Plan

...NBK-ADVERTISING PLAN McLain, Virginia, USA MBA - Advertising Plan Table of Contents Table of Contents 2 I. Executive Summary 2 A. Current Marketing Situation 4 B. Target Market Description 5 C. Marketing Objectives 6 D. Role of Advertising in the Communication Mix 6 III. History of National Bank of Kuwait 7 Figure 1 - Profit Timeline 7 Figure 3 - Operating Income by Line of Business (2007) 11 IV. S.W.O.T. Analysis 11 V. Market Analysis / Advertising Objectives & Goal 16 VI. Marketing Mix FIVE P'S 17 19 Figure 6 - NBK differentiates itself in the region with its focused international presence. 19 VII....
22 Pages(5500 words)Essay

Advertising plan for BMW 3-Series

...Advertising Plan For BMW 3-Series I. Situation I-a. Company Profile BMW Group, one of the 10 largest automotive companies in the world today, started as a manufacturer of aircraft engines in World War I and began building a reputation for reliability and excellence on that undertaking. Initially known as Bayerische Flugzeug-Werke in 1916, the firm changed its name to Bavarian Motor Works in 1917 as it grew rapidly during the war years. In 1923, BMW put together its first motor vehicle, a motorcycle, followed by its first car in 1928, a version of Austin 7, which was built and commercially sold under license. There was no stopping the company since...
8 Pages(2000 words)Essay


...Power of Language Advertising Campaign I would like to do an advertising campaign that highlights the idea that language is powerful and people should know what they mean. This would take mostly the form of print advertising that replaces commonly used words, especially slurs that are replaced by a dictionary definition of the word or phrase. This could have a background of pictures of people who could be affected by the language. An example would be people simply throwing around words like “ghetto” in a derogatory way, without thinking of the fact that that could negatively affect people. The poster would say “man, that’s so ‘a part of a city, especially a slum, occupied by a...
1 Pages(250 words)Essay


...Advertising Task Introduction An advertisement is an element of making a commodity appealing in order to coax consumers into buying the product. Argument synthesis is the argument element whose intention is to convince reasonable people to agree to a claim. This study looks at argument synthesis as the principle applied by copywriters in advertisements. Argument Synthesis The applications of argument include ‘Logos’, ‘Ethos’ and ‘Pathos’ (Behrens & Rosen, 2011). These are key elements in advertising. Logos is the appeal to reason, ethos is the appeal to ethics and pathos is the appeal to emotion. An advertisement has three chief types of copy; that is,...
2 Pages(500 words)Essay

Help writing executive summary of advertising plan

...Starbuck Advertising Plan for its new flavorful Avocado beverages Executive summary To face off the stiff competition in the beverage industry and ensure that its customers remain loyal and satisfied, Starbucks has introduced a flavorful Avocado beverage in the market. This is also based on the need by Starbucks to expand its product line. Being a global beverage company that is geared towards expansion of its market share, Starbucks strengths include prestige image, high revenue, strong ethical values and innovation. The company has the opportunity to attract consumers enjoying holidays and to create strong loyalty among its consumers. One of the major weaknesses of the company is that some consumers...
2 Pages(500 words)Assignment


...Outline This paper explores the enticing aspect of ads to s, and how the ads create emotions and attitudes regarding the service or product in question and most probably the intended connection of feelings towards the product advertised. This paper will assume the following outline: 1.1 Introduction 1.2 Language and rationale of ads i. Need for Affiliation ii. Need for Sex iii. Strive to Achievement iv. Urge of Autonomy v. The Call for Security 1.3 Conclusion Surname Lecturer Course Date The attitude and emotional appeal of services and products’ advertisements 1.1 Introduction The rationale of advertisement is basically to create an appeal towards consumption and use of a given product or service. The notion is developed... on the...
4 Pages(1000 words)Essay

Advertising Campaign/ Communication plan

...websites, new media and social media shall be adopted as many people are connected to the internet world. However, it is important to note that CarPlay is a cell phone application which means that the internet and websites shall be used to advertise and promote CarPlay. Oline marketing shall not be used to make sells but rather to increase the knowledge of the product. Sales promotion has also been proven to inform customers about new products, or about improvements and changes in products. Most importantly, having the promotions could increase potential sales. Since CarPlay is a new product, sales promotions would maximize the acceptance rates of CarPlay. We plan to give our customers free iTunes gift...
8 Pages(2000 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Research Paper on topic Advertising Plan for Shazam for FREE!

Contact Us