Marketing Communication Plan - Essay Example

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Oxfam is a charity group, registered in England & Wales and Scotland, whose motto is to “fight poverty at its roots” and they undertake different missions…
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Marketing Communication Plan
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Download file to see previous pages Objectives for Future: In order to sustain the organisation’s reputation and to enhance it in the future, they will need to launch new and innovative campaigns in target nations that really have problems, which affect a major share of the population. By doing this, Oxfam can garner a lot of media as well as public attention that will further promote their good will on a global level. In the recent years, the youth oriented programs of the organisation have attracted attention and they are receiving good support for such endeavours. These campaigns are being promoted through Youth Action Group, which provide youngsters to be innovative and orient their actions for fighting against issues that “matter to them” and thus come under the umbrella of “active global citizens” (Teachers’ Guide: A Guide to Support Youth Action Groups, n.d.). Developing nations do offer a wide range of options for action with regard to improving the quality of life of youngsters, solving a variety of problems that they encounter, providing them better educational and employment avenues etc. Thus, it transpires that the best strategy at this juncture for Oxfam is to focus their attention to some major problem in a developing nation that will offer the scope for excellent PR work. In order to sustain their reputation as a high profile charitable organization, Oxfam needs to focus on the problems on developing nations and take action for supporting the novel causes in those countries. This will enable them to tap the potential of garnering support from these countries as well as create an impression in the international community that the organization is intervening with the real problems that need to be tackled in the modern day. There are many countries in the world where resources are plenty and human talent is available in abundance. However, due to a lack of a proper sense of direction or the absence of resourceful leadership, many aspects may get ignored thus causing internal problems in the country. Organisations like Oxfam have a key role to play in such nations and by doing so, they will be offering valuable services to such countries. In order to raise funds and promote their reputation as a short term objective, one of the ideal strategies will be to fix a novel price for the Oxfam Anniversary Party and Gathering and to promote its sale through active campaigns, with the propaganda focused on the key issue for which the income will be spent on. In addition, a fund raising endeavour can also be made on the day of the event, with some specific offer as media coverage or advertisement for the donors to the cause. Similarly, parties can also be organized in major cities of the country where the focus campaign is to be conducted, wherein similar special offers may be floated to industries and other interested parties. Thus, Oxfam will be able to generate high revenues from the Annual Party and Gathering. Target: India is a developing nation, with its economy poised for high growth and it is also one of the major destinations for foreign investment as the country has a high “potential for achieving sustained growth” and development (Current State of the Indian Economy: A Balancing Act, 2012, p.7). The country, despite being agriculture based traditionally, has a lot of industries both in manufacturing and service areas as well as other ...Download file to see next pagesRead More
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