Marketing Communication Plan - Essay Example

Comments (0) Cite this document
Summary
Oxfam is a charity group, registered in England & Wales and Scotland, whose motto is to “fight poverty at its roots” and they undertake different missions…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.8% of users find it useful
Marketing Communication Plan
Read TextPreview

Extract of sample "Marketing Communication Plan"

Download file to see previous pages Objectives for Future: In order to sustain the organisation’s reputation and to enhance it in the future, they will need to launch new and innovative campaigns in target nations that really have problems, which affect a major share of the population. By doing this, Oxfam can garner a lot of media as well as public attention that will further promote their good will on a global level. In the recent years, the youth oriented programs of the organisation have attracted attention and they are receiving good support for such endeavours. These campaigns are being promoted through Youth Action Group, which provide youngsters to be innovative and orient their actions for fighting against issues that “matter to them” and thus come under the umbrella of “active global citizens” (Teachers’ Guide: A Guide to Support Youth Action Groups, n.d.). Developing nations do offer a wide range of options for action with regard to improving the quality of life of youngsters, solving a variety of problems that they encounter, providing them better educational and employment avenues etc. Thus, it transpires that the best strategy at this juncture for Oxfam is to focus their attention to some major problem in a developing nation that will offer the scope for excellent PR work. In order to sustain their reputation as a high profile charitable organization, Oxfam needs to focus on the problems on developing nations and take action for supporting the novel causes in those countries. This will enable them to tap the potential of garnering support from these countries as well as create an impression in the international community that the organization is intervening with the real problems that need to be tackled in the modern day. There are many countries in the world where resources are plenty and human talent is available in abundance. However, due to a lack of a proper sense of direction or the absence of resourceful leadership, many aspects may get ignored thus causing internal problems in the country. Organisations like Oxfam have a key role to play in such nations and by doing so, they will be offering valuable services to such countries. In order to raise funds and promote their reputation as a short term objective, one of the ideal strategies will be to fix a novel price for the Oxfam Anniversary Party and Gathering and to promote its sale through active campaigns, with the propaganda focused on the key issue for which the income will be spent on. In addition, a fund raising endeavour can also be made on the day of the event, with some specific offer as media coverage or advertisement for the donors to the cause. Similarly, parties can also be organized in major cities of the country where the focus campaign is to be conducted, wherein similar special offers may be floated to industries and other interested parties. Thus, Oxfam will be able to generate high revenues from the Annual Party and Gathering. Target: India is a developing nation, with its economy poised for high growth and it is also one of the major destinations for foreign investment as the country has a high “potential for achieving sustained growth” and development (Current State of the Indian Economy: A Balancing Act, 2012, p.7). The country, despite being agriculture based traditionally, has a lot of industries both in manufacturing and service areas as well as other ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Communication Plan Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Marketing Communication Plan Essay Example | Topics and Well Written Essays - 1750 words. Retrieved from https://studentshare.org/journalism-communication/1474072-marketing-communication-plan
(Marketing Communication Plan Essay Example | Topics and Well Written Essays - 1750 Words)
Marketing Communication Plan Essay Example | Topics and Well Written Essays - 1750 Words. https://studentshare.org/journalism-communication/1474072-marketing-communication-plan.
“Marketing Communication Plan Essay Example | Topics and Well Written Essays - 1750 Words”, n.d. https://studentshare.org/journalism-communication/1474072-marketing-communication-plan.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Communication Plan

Marketing communication plan of MyBody

...Indicative Timings ………………………………………………………………12 Internal Communications Plan ………………………………………………….13 Qualitative and Quantitative Measures of Success ……………………………..13 Bibliography ……………………………………………………………………15 Executive Summary Introduction MyBody is a growing force in high street premium beauty retail. With a network of 40 stores and growth plans over the next 18 months for a future of 20 more stores, this young and dynamic company is beginning to make its presence known. The purpose of this report is to provide a marketing communication plan for MyBody to show how it will continue to be sustainable in the future. Summary of Strategy and...
10 Pages(2500 words)Assignment

Market Communication - Integrated Marketing Communication Plan

...Sur 25 January Marketing Communication- Integrated Marketing Communication Plan Introduction: Organizations have been determining different marketing measures in order to market their products or services. The manner in which the products or services are communicated to customers have modified over the years. Newer policies and mechanisms are being applied in the marketing communication planning. Today, the primary attention of the organizations is not only to gain new customers but also to retain them for their products or services. Thus, the...
7 Pages(1750 words)Essay

Marketing Communication Plan

...a competitive advantage in the market while receiving huge economic boost to increase profits and sales (Pelsmacker & Kitchen, 2004:113). Moreover, Integrated Market Communication makes a strong tie between business ventures and customers for long-term success of companies. Integrated Marketing Communication plan embraces for stages such as horizontal integration, internal/external integration, and financial integration. Horizontal integration is a communication that promotes co-operation with manufacturing and operational departments for the companies to fulfil its objectives (Varey, 2002:127). In this case, the...
8 Pages(2000 words)Essay

People Tree Marketing Communication Plan

... Marketing Communication Plan 1. Introduction 1.1 Background of People Tree People Tree is a popular retail fashion chain, based in United States (People Tree, 2013a). People tree is recognized as a pioneer in Fair trade and sustainable fashion (People Tree, 2013b). The objective of the company is producing ethical and ecologically acceptable fashion. The company thrusts heavily on fair trade, which implies creating innovative ways of doing business and providing opportunities for people Safia Minney is the founder and present CEO of People Tree. The mission of the organization is to support the producer partners and their effort towards...
12 Pages(3000 words)Dissertation

Marketing Communication Plan of Ryanair

...Full Full Marketing Communication Plan of Ryanair Introduction Ryanair is an international airline company basedin the Irish city of Dublin with a long record of providing the needs of customers with low fares to travel to a number of destinations across the Americas, Africa and Europe (Calder, 2002, Creaton, 2007). The airline has a total stock of one hundred and sixty eight aircrafts plying all the routes the company operates. In the 1990s the company enjoyed tremendous success largely due to the thriving capacity of the low cost business model. Unfortunately, in the last few years Ryanair has come under increased media lambasting for alleged inefficiency in service provision...
8 Pages(2000 words)Case Study

Marketing Communication Plan

...MARKETING COMMUNICATION PLAN FOR THE HI-FI AUDIO PRODUCTS Introduction Today's age is the age of information. We proudly use terms like 'knowledge society' or 'knowledge economy' to refer to our highly developed and rapidly advancing society. Today we have multiple modes of communication to access a variety of target audience effectively. When looked from the perspective of a marketer or marketing communication planner, these advancements are an opportunity as well as a challenge. It is an opportunity because now the marketers are available with a number of options to choose from, in order to make sure...
13 Pages(3250 words)Essay

Marketing communication plan

...the product will be launched; timeless in design and features that would last to its most useful life; humanistic values that deliver needs and wants of the customer at the same time. It plans to commercialize itself first before launching itself to the open market. This way, there will be much anticipation that would help catch the intrigue of prospective consumers At the launching event of the product simultaneously in each state, Bosch will give a forty percent discount for the first 20 customers. Along with this launching, a main event will be held, inviting everyone for an open concert with Sony artists. Special packages will be offered during the holidays to increase profitability. Freebies will...
7 Pages(1750 words)Lab Report

Full Ingreated Marketing Communication Plan

...Marketing Communication Plan Table of Contents Land Rover 3 Future Challenges 6 SOSTAC Framework 6 Factors behind Planning of Marketing CommunicationPlan of Land Rover 8 Markets 10 Marketing Communication Plan of Land Rover 10 SMART Objectives 11 Budget 12 13 Marketing Mix of Land Rover 13 Analysis of Current Marketing Plan 15 Conclusion 16 References 17 Marketing Minefield, No Date. The Cost of Radio Advertising. Radio Advertising. [Online] Available at:...
8 Pages(2000 words)Essay

MARKETING COMMUNICATION PLAN

...If other huge companies such as Walmart would introduce the same product in the market would pose a threat of customer competition. If the product is found to have negative health issues will adversely affect the corporation customer population. Strategic direction McDonald’s Corporation is planning to: 1. Launch a new product (Halal meat) to the market; this is due to continued demand for the product by most of its loyal customers. Therefore in order to fill the quest and increase customer satisfaction the corporation has seen the need to develop the product and make it readily available to their customers for consumption. 2. More revenues and profits. Offering of the new will...
8 Pages(2000 words)Essay

Ryanair's Marketing Communication Plan

...communication plan to be implemented in the 2009 business year. Any attempt to turn the tide around should begin from the development and implementation of a comprehensive marketing communication plan. It is therefore on this reason that this report has identified the thrust of any positive change will depend on how the communication plan will perform; consequently the bulk of this report deals with the subject of the marketing communication plan. Ryanair understands that the process of realizing the comprehensive marketing goals enshrined in the...
15 Pages(3750 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Communication Plan for FREE!

Contact Us