Software Company - Essay Example

Strengths Good knowledge about different software development languages and platforms Owner is able to respond to a wide range of order requests Owner is aware of cross cultural diversity and may adopt a new marketing and management strategy Ability to forecast increases the chances of survivability for the company during financial recessions High-quality product and cost-effective price Interested and passionate about software development Professional Web design and information architecture Good company location Weakness Lack of reputation in (country name) market Owner has to prove himself in (country name) market Because company is a sole proprietorship, may be slow response time for customers Limited production rate Limited growth rate Services are limited to medium-sized and large companies Opportunity Software development is a thriving industry Future strategic alliances Retainer contracts Threats New competitors entering markets New technological changes Economic slowdown Political, legislative, and regulatory changes Actions for addressing weaknesses: To increase the responsiveness of the company, the owner will always carry small tablet with him at all times.

Future growth opportunities will be considered, such as becoming a registered company to increase product rate and growth.