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McDonalds in Cameroon - Essay Example

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This essay entails a research to set up McDonalds in Cameroon, a country in Central Africa. The research consists of five parts. The researcher begins with an introduction of McDonalds, and then describes Cameroon and the possibilities that the company have in it's surrounding market in Africa…
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McDonalds in Cameroon
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Download file to see previous pages This essay discusses the issue of possibility to set up McDonalds in Cameroon, that is a country in Central Africa. The researcher describes the topic in five parts of the essay. It begins with an introduction of McDonalds, and then the Cameroon country itself. The researcher also analyzes the size of market of Cameroon that will likely follow or not follow the new product in the Cameroonian market. The third part of the essay will not only research on social and cultural acceptance of McDonald’s products, but also gives the required adaptations that would be necessary to begin with. The fourth part contains details on the legal and bureaucratic factors that include taxation, local manufacture, and imports. The essay ends with some recommendations concerning the project, and cite sweeping conclusions. In conclusion, the researcher analyzes the constant social revolutions in the Cameroonians and cases that include the improved health-awareness of humanity. In the long term, key menu diversification needs to include new and healthy foods could be termed as necessary if McDonalds looks forward to their customers to enjoy their foodstuff with clear principles. The fact that McDonald’s begins to vend fresh fruit with the traditional Happy Meal is a leading step towards a menu more appropriate to the changed surroundings, especially important to Central Africa region. The researcher hopes, that some of his recommendations can certainly help McDonalds to set up in Cameroon without any opposition. ...Download file to see next pagesRead More
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