Cross-Cultural Branding - Case Study Example

He has to involve in various practices to ensure that the consumers know and understand the kinds of goods and services he is offering. In this case, he can easily influence their purchase behavior (Aloza 2012, 67). The process involves designing the business name in a way that the consumers can easily identify with and notice the business’ products and services. Marketers in the business have to ensure that they engage in practices that enable their businesses and products to be known and easily distinguished from those of other business rivals.

The process of making business products and services distinct from those of other businesses is what makes up the branding function of the business. In this case, the marketers have to ensure that they design unique names, symbols, and logos that make the business and its products and services unique in all sense (Aloza 2012, 69). It is therefore important to point out that branding important function of the business in the process of creating competitive advantages and market position.Branding, as practiced by businesses in the marketing activities refers to the process that involves creating a unique or peculiar image, name or products in the process of influencing a consumer's purchase decisions (Clifton 2003, 9).

In order to influence a consumer to prefer particular business branding, the branding process has to ensure that it creates names, images, or symbols that stick in the minds of its consumers.This can be achieved through effective and reliable approaches in product promotion activities, which have to be in line with a certain theme in the business. The process of business branding is aimed at ensuring the particular business obtains a significant presence in the market, which is clearly differentiated.

This presence later plays an important function in attracting and retaining the loyalty of consumers.