Google Analytic and Business Intelligence - Essay Example

Google provides businesses with the ability to measure the effectiveness of their websites right from impact of design, to importance of navigation right down to the relevance of use of specific words as major traffic generators (keywords). Google broadly categorizes these essential website analytics into five groups: visitors, traffic sources, content, goals and ecommerce (Google, 2008). Visitors group allows the business to study the behavior of people when they are on the company’s website.

Traffic sources group informs the company of the best place to focus its online marketing and advertising. Content group enables the company maximize on its search engine optimization. Monitoring goal conversions enables the company to measure how well the site contributes to its business objectives. Lastly, the e-commerce section contains reports on merchandising and revenue. However, these entire groups only provide the company with data. For actual business intelligence, Google Analytics enables the company cross-reference data from these categories, compare timelines or even compare two metric against each other to help to make sense out of the data (Clicksharpmarketing, 2008).

Moreover the derived summaries could be presented in diagrammatic representations and even be shared Google shared with colleagues through email in different formats such as PDF or XML. The extent to which real estate financial organizations could learn from Google Analytics shall only be restricted by their own imagination. That is to say that they could cross-reference data from the five categories: visitors, traffic sources, ecommerce, content and goals to give them a wide breath of information.

For example cross-referencing visitors with content real estate financial organization will be able to tell which properties are attracting the most attention as such they could adjust their costing accordingly. Also, traffic sources can inform them of localities having more demand for their services than others which may lead them to open outlets there or vice versa. ReferencesGoogle. (2008). Google Analytics Interface Tutorial. YouTube. Retrieved from http://www.youtube.com/watch?v=3KK7i084W2wClicksharpmarketing. (2008). Google Analytics for Business Intelligence. YouTube. Retrieved from http://www.youtube.com/watch?

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