Job Fair Brochure: The Bee Safe Company - Essay Example

The organizational structure given above is justified in terms of how it allows for departmentalization. Rank (2002) states that “large, diversified companies are often organized according to product. All the activities necessary to produce and market a product or group of similar products are grouped.

” Judging by the virtue that Is Safe Company is a large diversified company, the organizational structure given above is highly suitable for the company. Business ModelThe business model is highly related to the organizational structure as Tatum (2011) posits that “the business model is simply a working description that includes the general details about the operations of a business.” The business model described for Be Safe Company incorporates how the company is going to create, deliver, and achieve value.

The values to be achieved would also transcend economic orientations to include social values. To this end, the Bricks and Clicks business model is recommended. Under this model, the company is going to expand its scope of customer reach by making way for online orders to be placed by customers who have access to the Internet. Delivery of products shall however be done at the company site. Online delivery is not recommended yet because the company is still in the growing stages of this all-new business model.

A special component of the Bricks and Clicks business model will be the introduction of a delivery system so that customers who make purchases online can request delivery though this is not an integrated shipping system. With this business model, it means that the company would now be focusing more on its sales to make the sales department more open to the public rather than the manufacturing sector. The justification of this model is that a lot more customer base will be reached because the internet has a wider coverage as compared to other forms of bringing available products to the doorstep of customers.

Organizational CultureThe introduction of a new business model calls for a correspondingly new organizational culture to cater to the new changes. The Air University (2002) quotes Louis (1980) as explaining organizational culture to be “a set of understandings shared by a group of people that are largely tacit among members and are relevant and distinctive to the particular group which is also passed on to new members.” To this effect, the company is going to adopt a culture of strict adherence to ethics and customer satisfaction.

This means that employees are going to be motivated to focus on customers rather than products. To achieve this, a new customer relationship management system will be introduced to make customers more involved in the affairs of the company. The justification for this organizational culture is that once the needs of customers are met, they will be translated into profits and revenue because customers will be more comfortable doing business with the company.