We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Advertising compan - Essay Example

Comments (0) Cite this document
Summary to essay on topic "Advertising compan"
Just to Advertise, which is a company in the United Kingdom, seeks to provide advertising services in the UK to hotels and bed & breakfasts in France. The company already operates in the United Kingdom market and has been doing so for about one year. …
Download full paper
Polish This Essay
Advertising compan
Read TextPreview

Extract of essay "Advertising compan"

Download file "Advertising compan" to see previous pages... The targeted gross sales and other numerical goals are listed in graphs throughout the plan, as well as at the end. This plan has been created on the basis of secondary market research utilizing search engines and existing literature on the topic. All figures in the plan are listed in terms of 100,
Let us write or edit the essay on your topic "Advertising compan" with a personal 20% discount.. Try it now
000 U.S. dollars.The following graph depicts projected sales for the years 2008 through 2011. As one can see, the sales goals increase slightly with each additional year that passes. The company strives to maintain continued growth and enter the next phase of the organizational life cycle.Just to Advertise's main objective is to make a fair profit in the advertising industry. This goal is to be reached by attaining the numbers that are reflected in the above chart and in the Financial Plan section. Their secondary objective is to continue to increase profits year after year. They shall achieve this goal through meeting or exceeding their targeted sales forecast.Just to Advertise strives to offer its customers high-quality and cost effective advertising services whenever and wherever they need it. The main clients of Just to Advertise are hotels and bed and breakfasts. The company, however, also services a wide array of small and medium sized businesses throughout the United Kingdom. Currently, the company serves the United Kingdom only and is seeking to branch its services into France. They plan to start serving the French market by appealing their services to hotels and bed and breakfasts that are located in France. Then, they will begin to branch out into servicing other types of small and medium sized businesses.
Keys to Success
Just to Advertise focuses on two keys to success. The first is Internal Factors, and the second is External Factors. They are both explained in more detail in the subsequent sections. The company believes that these two keys to success must both be present and fully operational in order for them to perform at their maximum level at any given time.
Internal Factors
Basic internal factors lead the company to believe that it controls its own success. These are:
1. Marketing and Selling Power. The company makes its services attractive in order to attract the widest mix of customers. This approach has proven to be successful for the company's competitors and for the company's United Kingdom operations over the past year. The company plans to continue this practice in the new French market.
2. Overall Excellence in Meeting Promises. Clients purchase benefits rather than features. Both a claim and proof must be presented in order to realize a benefit. This company strives to succeed on every claim. Furthermore, the company believes that failure to do so is severely detrimental to the business. Company management respects the idea that every dissatisfied customer will not only fail to do repeat business with the company, but will also go off and tell a large number of individuals about the poor service that they received from the company. Just to Advertise believes that the customer is always right and that the customer comes first.
3. Generating New Business Leads in Order to Develop Visibility. The company obviously believes strongly in advertising, so they make their name well-known utilizing the vast amount of advertising resources that they have available to them. Developing a strong clientele is very important to the company in order to establish a good reputation in the markets in which they provide services. It is also important that the company builds strategic relationships with other companies and government ...Download file "Advertising compan" to see next pagesRead More
Cite this document "Advertising compan"
  • APA
  • MLA
(“Advertising compan Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Advertising compan Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from https://studentshare.org/miscellaneous/1510021-advertising-compan
(Advertising Compan Essay Example | Topics and Well Written Essays - 2000 Words)
Advertising Compan Essay Example | Topics and Well Written Essays - 2000 Words. https://studentshare.org/miscellaneous/1510021-advertising-compan.
“Advertising Compan Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/miscellaneous/1510021-advertising-compan.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Advertising has become necessary in business or any endeavor these days. Businesses and organizations need to get the attention of the mostly busy 21st century citizens of the world. Advertising strategies have to be well planned in order for it to be successful in
2 Pages(500 words)Essay
This could have a background of pictures of people who could be affected by the language. An example would be people simply throwing around words like “ghetto” in a derogatory way, without thinking of the fact that that could negatively affect
1 Pages(250 words)Essay
There are various forms of media used in advertising, but the uniting theme about them is that all of them try to pass the message in the most appealing way possible. Examples of
2 Pages(500 words)Essay
The applications of argument include ‘Logos’, ‘Ethos’ and ‘Pathos’ (Behrens & Rosen, 2011). These are key elements in advertising. Logos is the appeal to reason, ethos is the appeal to ethics and pathos is the appeal to
2 Pages(500 words)Essay
print media may include; the use of magazines, newspapers, brochures, which can be printed and circulated physically to the public. Print media posses a permanent attribute since they can be kept for future use. When starting a business, advertisement is crucial
4 Pages(1000 words)Essay
However, customers and lovers of music can admire the band depending on how well it selects its music. While taking into account that the band has diverse ability to record different types of genres, it very difficult choosing from the available
2 Pages(500 words)Essay
In order to elicit desired promotional response from consumers, message delivered to through advertisement must be appealing both emotionally and logically. Since the main means
2 Pages(500 words)Essay
The rationale of advertisement is basically to create an appeal towards consumption and use of a given product or service. The notion is developed on the principle that institution, companies and organizations are steered towards capture the competitive market. Products
4 Pages(1000 words)Essay
This is recommended primarily on the basis of the fact that currently Darla is facing the recognition issues. She expects that her services of cooked food would be well accepted by her customers. However, reaching to the target market is the most
5 Pages(1250 words)Essay
Despite the several regulatory concerns, consumers have been benefiting from marketing and advertisements (Clow, Kenneth & Donald Baack, 56). These positive gains introduce us to the topic of whether
2 Pages(500 words)Essay
Let us find you another Essay on topic Advertising compan for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us