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In order to invest in divergent regions and establish security for the company, SKA ARABIA needs to move beyond their motto of ‘doing difficult jobs in difficult places’ and tailor their expertise into providing solutions for developing countries in South East Asia. Countries like Pakistan face power shortage and increasing civil tensions as major road blocks to economic development, by changing its strategy SKA ARABIA can provide vital services in such regions and create long lasting relationships of value and mutual benefit.
Kotter’s 8-step approach will be an invaluable tool for achieving this change in direction. Getting support from top management to the field workers is essential for any organization planning to adopt a different strategy or enter a new market, by successfully merging the established practices in the organization’s culture with Kotter’s approach the company can bring about successful change. 2. Over View of the Company: The company started from providing fuel to Iraq, as the suppliers for US government in 2003 and moved on to receiving contracts from Iraq Government.
In recent years SKA ARABIA has expanded its operations into other regions like Afghanistan and East Africa, becoming the major fuel and supply chain logistics providers there. They have established a presence in UAE and Kuwait as well. Their various competencies include a wide range of Fuel Supply Chain Management, Camp Construction, Security Services Aviation Services, Ground Logistics and Life Support. The mission of the company as stated on their website is “Through our pioneering spirit, we strive to be the acknowledged leader and preferred partner in helping our clients succeed in the world's most difficult to operate countries”.
In order to achieve their mission the company focus is on employee satisfaction and involvement to generate the kind of motivation to work under such conditions and provide the best service. Corporate Social Responsibility is the other side of their tactical strategy, with the highest standards of health, safety, environment and ethics employed by the company. This is achievable by conforming to the latest engineering standards, safety protocols and local regulations and communicating the importance of upholding such best practices to all stake holders.
These practices are adopted on every level of operations: fueling systems are regularly checked to identify any potential hazardous conditions that could lead to system failure; security checks and coordination is given the utmost importance; a standard of transparency and documentation is maintained by the fuels accounting department. SKA ARABIA is up to both the U.S. Military and international standards. Currently the company is the only private company awarded contract by the Iraqi Ministry of Oil to supply fuel to the six international airports of Iraq.
They provide a range of transport and logistics services with regards to both fuel and personnel to companies which are operating in Iraq. The client base includes the US Government, United Nations, NGO’s, international oil companies, various governments and many commercial aviation companies Providing security in such a volatile climate is one of the unique selling points of the company; their employees are well
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