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Facebook - Essay Example

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Summary
With the growth of internet users and the easy access an individual has to information in connecting through the web, more and more business establishments are looking to its influence in reaching out customers. The latest and ever growing Facebook social networking site has…
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Facebook

Download file to see previous pages... Ashley Watson lists Starbucks, Victoria’s Secret, Zara, McDonalds, H&M, Taco Bell, Subway, Lacoste, Hollister and Forever as the top ten most liked retailers advertising on Facebook and claims they are selling themselves on the site as they discovered it as an innovative way of letting themselves be known to consumers.
The advertisers on Facebook generally let their products known on the networking site because of the number of people they can reach as friends of targeted consumers see what they are engaged with when they click on the like button below the pictures of advertisers (Stambor). In addition, Facebook advertising is cheaper on the part of the retailers while they are still able to reach more consumers with the help of their prospects’ free advertisements tot their friends. As mentioned earlier in the ads of Facebook, retailers are also able to interact with customers, telling them more about their products and answering questions which makes consumers appreciate or give suggestions to the retailers.
Being the top among the ten retailers mentioned earlier, Starbucks gained its status with a well done Facebook page (Lee) where they communicate with their customers, updating them with new products, promotions and other pertinent information that engage their fans. One noted activity of the retailer is giving away free products when they print out invitations from their advertisement on the networking site which increased their production within the promotional period.
Another retailer that took great advantage of the site’s advertisement page is the controversial Taco Bell (Lee, Singer) with the lawsuit claiming its Taco fillings do not meet the standard requirement of the USDA to be labeled as beef, the retailer used Facebook to pacify consumers. It is giving away ten million coupons to those who like them on Facebook which consequently entitles them for free Tacos and the more than five million followers of Taco Bell ...Download file to see next pagesRead More
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