Operations Management - Essay Example

Answer (a) Transformation process can be broadly defined as changes within and outside the organizations that are adapted within the business strategies to meet the challenges of time. Bateman and Zaithaml (1990) assert that organizational changes become essential mainly because the environment within which they work is constantly changing. The myriad drivers of change are critical issues that impact organizational performance and may also contribute to the competitive advantage of the firm if judiciously exploited.

The organizations which have adapted technology within their operations have significantly improved efficiency and process of new product development. Answer (b)Indeed, in highly competitive environment, consumers’ role has become more distinct in the wider context of business goals. The businesses which cater to the changing needs of the consumers are better equipped to sustain their market position. For example, tourism is now called leisure market because people not only prefer to visit places but also want to be entertained with creative travel schedule that is better able to satisfy their aesthetic, mental and physical needs.

Hence, transformation process applies to both goods and services as consumers’ changing preferences for goods and service needs to be met by the businesses.Answer (c)Data is vital part of process mainly due to the fact that manipulation of data considerably helps to facilitates informed choices. A good database creates new opportunities for expanding business and improving business productivity. It helps to understand the changing trends in the preferences of the people, resulting in new products development and value addition to the existing products that meet the changing requirements of the consumers.

(words: 264)ReferenceBateman, Thomas S., and Carl P. Zeithaml. Management: Function and Strategy. Homewood, IL: Irwin, 1990.